McCann's Detroit Office Wins Gold for Delphi Campaign at 2005 AME Awards

McCann's Detroit Office Wins Gold for Delphi Campaign at 2005 AME Awards

BIRMINGHAM, Mich., Jan. 31 /PRNewswire/ -- McCann Erickson's Detroit office and Delphi Corporation (NYSE:DPH) earned gold last week in one of the most prestigious advertising awards competitions in the industry -- the American Marketing Effectiveness (AME) Awards in New York. McCann and Delphi received a gold medallion for Delphi's "Transformations" corporate television ad campaign, which dramatically demonstrates how Delphi is taking automotive technology where it has never gone before.

"Transformations" depicts how Delphi technologies can be used to benefit other industries outside the automotive arena. The stringent requirements demanded of automotive technology make it some of the most sophisticated technology there is. The "Transformations" campaign demonstrates how Delphi is applying its automotive technologies to many other challenging environments like medical and computers.

"We're pleased to be recognized with one of the industry's highest honors," said Joanne Burns, Delphi director of marketing communications and brand development. "Our market research data tells us that the ad campaign has been very effective in building our company's brand. It has also opened doors for us with new customers in adjacent markets, which supports one of Delphi's most important business strategies. We are honored to have McCann as our ad agency. They did a fantastic job in translating our 'Transformation' strategy into very compelling creative."

McCann and Delphi also recently won seven other international advertising awards at the 2004 MarCom Creative Awards based in Arlington, Texas, with the "Transformations" campaign earning the highest honor -- a Platinum trophy. The MarCom Creative Awards is an international competition for creative excellence in marketing and communications.

For more information on Delphi, http://visit/ www.delphi.com/media .

About the AME Awards


The AME Awards is the only ad industry forum recognizing both the effectiveness and the creativity of advertising and marketing on a global scale.

Since demonstrating Return on Investment (ROI) is crucial for marketers these days, and AME stands for Advertising and Marketing Effectiveness, the AME is indeed a very contemporary honor as well. The AME International Awards get bigger every year, attracting entries from nearly 100 countries, more than any other competition. Judges for the AME Awards are an international, multi- disciplinary group representing marketers, advertisers and advertising agencies all over the world.

For more than a decade, AME has provided an opportunity for marketing and advertising professionals from around the world to meet and interact at their awards banquet in New York City. It is a valuable opportunity for client companies to see the best, most effective promotions and campaigns from the past year.

About McCann Erickson

McCann Erickson's Detroit office creates advertising and integrated marketing communications programs for Buick Motor Division; General Motors Corporation (Corporate Advertising); Chevrolet (Global Brand Advertising); Delphi; Honeywell Consumer Product Group's Prestone, FRAM and Autolite divisions; Charter Communications; Agilent Technologies; Capital One and a variety of other clients.

McCann's Detroit office recently relocated its more than 300 employees from a 25-story high-rise in Troy, Mich., to a three-floor, former department store (Jacobson's) in downtown Birmingham, Mich. The agency's new mailing address is:

McCann Worldgroup
360 West Maple Road
Birmingham, MI 48009
248-203-8000



McCann Worldgroup is one of the world's largest marketing communications companies, with operations in 131 countries. It is part of the Interpublic Group of Companies, Inc. (NYSE:IPG).


Source: McCann Erickson

CONTACT: Jennifer Flowers of McCann Erickson, +1-248-203-8260,
Jennifer.Flowers@mccann.com

Web site: http://visit/ www.delphi.com/media


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