Keynote and France's Zandan Announce Joint Product Development and Marketing Partnership

Keynote and France's Zandan Announce Joint Product Development and Marketing Partnership

PARIS, January 11/PRNewswire/ --

- Worldwide Marketing and Development Partnership Provides Unique
Mobile Data Service Testing Solution and High Fidelity Insight into End-
User Experience


- Testing and Validation of Mobile Application Performance for Over 750
Handsets


- Keynote Will Embed Zandan Software in Future Wireless Performance
Management Services


- Partnership Extends Keynote and Zandan's Mobile Performance and
Testing Services and Includes Reciprocal Joint Distribution in United
States and Europe




Keynote Systems (Nasdaq "KEYN"), the worldwide leader in e-business
performance management services, today announced a global marketing and
development partnership with Zandan, a pioneer in mobile telephone data
services and a leading European supplier of mobile user-experience testing,
monitoring and benchmarking services. The unique partnership combines the
world's largest geographically distributed infrastructure for measuring the
performance of real end user handsets, from Keynote, with the world's
largest database which simulates all the features of more than 750 mobile
handsets, from Zandan, to provide customers with the first true mobile
service level management performance and testing solution.


The combined solution will allow customers for the first time to easily
test and assure the performance and quality of their mobile applications on
any handset from multiple geographic locations around the world in a cost
effective and easy to implement manner. Customers will now have worldwide
access to the most comprehensive automated solutions for accomplishing
mobile data testing and high fidelity measurement solutions from both
companies.


Under the agreement, Keynote will partner with Zandan to assist mobile
operators and content providers to automate testing and certify content and
applications on the latest mobile handsets introduced by manufacturers.
Keynote's market leading Wireless Perspective(R) measurement and
monitoring solution will now be widely available and supported by Zandan
throughout Europe to provide ongoing 24/7 benchmarking and monitoring of
key mobile services from the end-user perspective to mobile operators,
mobile service providers and mobile enterprises. Wireless Perspective is
the only performance monitoring solution available on the market using
actual end user handsets to measure the end-to-end performance of any
service available on a mobile handset, including Push To Talk (PTT) and
Instant Messaging (IM), for all major wireless networks in the US and Europe.


As an embedded component of a future version of Keynote Wireless
Perspective, Zandan's testing software will help customers understand the
end user experience for users running a wide variety of applications using
their mobile handset including complex WAP transactions, SMS, MMS, Ring
tone download and Java-based applications such as email and games. When
Zandan's test software is embedded in the Keynote solution, mobile
operators and content providers will have the ability to validate their
services against actual mobile handset profiles for over 750 mobile devices
- including SmartPhones, RIM Blackberry and PDA-based devices such as the
Palm Treo - assuring a high quality experience for all potential customers.
All tests can be done from the perspective of any end user accessing one of
the many applications provided on a specific handset and which the
application is meant to support.


Quality is a decisive element in the adoption and success of these
services and one of the primary purchasing motivations for customers. Each
handset has unique attributes such as screen size, color palette and
character set support, and the gateways and centers owned by mobile
operators support different session and transport protocols. Because of
these differences in handsets, servers and networks, content providers must
test and validate that their applications work correctly in such
environments.


Zandan develops software solutions and services for key players in the
mobile Internet market including mobile operators and large content
providers which enhance customer satisfaction, and increase revenue from
data services for operators by providing more user-friendly services. The
ability of Zandan software to emulate almost any handset a customer can use,
and to automate multiple tests, dramatically lowers the cost of testing,
improves customer satisfaction, reduces complaints and speeds resolution of
problems. This serves to increase the adoption of mobile services by the
enterprise and consumers, thereby increasing revenues and decreasing churn.


"Keynote's partnership with Zandan adds important comprehensive
services to fully validate mobile content availability and also extends
Keynote's reach into Europe," said Arnold Waldstein, vice president of
marketing and business development at Keynote. "The joint product
development partnership allows Keynote to provide a flexible and cost-
effective solution for detailed testing of new mobile content services
against any existing mobile handset profiles, assuring that what is
delivered to the customer meets expectations. Our alliance with Zandan
supports Keynote's goal of providing customers with the most comprehensive
solutions available to assure end user satisfaction, attain their business
objectives and set realistic service level management goals."


"Offering Keynote's world class wireless performance monitoring
services as part of our overall solution set will immediately increase the
breadth of value-added services Zandan is able to deliver to its European
customers." said Philippe de la Gardette, CEO of Zandan. "This partnership
is recognition of the uniqueness of our technologies and the breadth of our
testing capabilities."


Market Magic Research, a UK based mobile research company, estimates
that the total market for mobile data services was US $75 billion in 2003
noting that, "Mobile applications face a much bigger challenge being well
executed than traditional Internet applications."


According to a recent article in the Financial Times, "In the 2G world
it was essentially network call quality that differentiated one mobile
operator from another. In the new (3G) world, operators believe they will
be able to score valuable points with their customers by having the most
exciting and enticing services available, via easy to use wireless portals.
Almost a third of [European] mobile users switch networks every year. The
operators' hope is that user loyalty transfers from the handset to operator-
branded services that run on the device."


Together, Keynote and Zandan will deliver to the mobile industry a
complete wireless solution for Service Level Management (SLM). Keynote's
SLM services deliver the industry's most comprehensive end-to-end
operational monitoring and root cause diagnostics solution for e-business
applications at the lowest total cost of ownership, especially when
compared to complex and costly software solutions.


About Keynote


Founded in 1995, Keynote Systems (Nasdaq "KEYN"), The Internet
Performance Authority(R), is the worldwide leader in e-business
performance management services. Over 2,100 corporate IT and marketing
departments and 20,000 individual subscribers rely on Keynote's growing
range of measurement and monitoring, service level and customer experience
management services to improve e-business performance by reducing costs,
improving customer satisfaction and increasing profitability.


Keynote is viewed as The Internet Performance Authority due to the
company's global infrastructure of over 1,600 measurement computers in more
than 50 cities worldwide that capture and store on a daily basis over 60
million Internet performance measurements, frequent media citations quoting
Keynote's Web performance data and analysis, the company's market-leading
Web performance indices for vertical markets and leading customer research
that provides critical business insight into online customer experiences,
industry trends and competitive Web strategies.


Keynote Systems, Inc. is headquartered in San Mateo, California and can
be reached at www.keynote.com or by handset in the US at +1-650-403-2400.


About Zandan


ZANDAN (www.ZANDAN.com) is emerging as the market leader in providing
Mobile-Customer Experience Management, The Company's heritage in
comprehensive WAP portal design, handset profile knowledge and enterprise-
wide testing software provides the foundation necessary to deliver the
world's most sophisticated technologies for End-to-End QoS of mobile
internet.


The M-Viewer(TM) family of products represents an important
technological breakthrough for testing and validation, monitoring and
benchmarking assessments of any mobile data services. M-Viewer has unique
distributed software architecture for fully automated, simultaneous testing
of numerous services and/or networks using multiple simulation robots and
aggregating results in one central server before broadcasting ad-hoc Web-
based reports to targeted audiences.


M-Viewer's unmatched architecture, available as software tools or
through DataSolution(TM) a family of services for performance,
availability and content quality validation, allows rapid deployment in
large, complex delivery infrastructures, enabling carriers, content and
service providers and corporations to run their business the way they want
to, fully assured that their consumers, customers and employees will get
the best experience possible.


Since its formation in Paris, France in 2000, at the early days of WAP,
the uniqueness of the ZANDAN's expertise and technologies and the breadth
of its testing capabilities have been recognized worldwide. ZANDAN was
among the first to see that WAP technologies and portals are essential for
m-business success.


Keynote, The Internet Performance Authority and Perspective are
registered trademarks of Keynote Systems, Inc. Other trademarks are the
property of their respective owners. (c) 2004 Keynote Systems, Inc.




Editorial Contacts: Stephanie Kuss, Zandan, +33-1-55-77-01-20,
Stephanie.kuss@zandan.com



Source: Zandan

Editorial Contacts: Stephanie Kuss, Zandan, +33-1-55-77-01-20, Stephanie.kuss@zandan.com


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