Internet Gold's Subsidiary MSN Israel Launches New Improved MSN Search

Internet Gold's Subsidiary MSN Israel Launches New Improved MSN Search

PETACH TIKVA, Israel, February 1/PRNewswire-FirstCall/ -- As part of Microsoft's (NASDAQ: MSFT) worldwide launch of its
New MSN Search, Internet Gold's (NASDAQ: IGLD) subsidiary, MSN-Israel (owned
50.1% by Internet Gold and 49.9% by Microsoft Corp.), today launched a new
Hebrew-language MSN Search service designed for the Israeli market and Hebrew
speakers throughout the world



"The launch of this exciting new service is another step in
our efforts to increase our share of Israel's growing search and index
markets," said Mr. Eli Holtzman, Internet Gold's CEO. "As in the rest of the
world, 'search' in Israel has proven its ability to generate significant
revenues and is just beginning to grow. We are confident that the addition of
MSN's powerful new search technology to our successful MSN-Israel is a
winning combination that will immediately begin generating significant
placement and index fees.



"To round out our 'search and index' activities, we will soon
be launching an MSN-Israel-branded index in cooperation with our partner
Netex. We believe that our ability to offer customers a variety of options
for proven-effective targeted advertising on complementary search and index
sites will serve as a powerful revenue generator, enabling us to reach our
target of 40% market share in Israel's rapidly growing search-related market.



About Internet Gold



Internet Gold is a communications company that provides Internet access
and related value-added services, international telephony, e-advertising,
content and e-Commerce services throughout Israel to both residential and
business customers.



Internet Gold's operations are carried out through four subsidiaries. Its
fully-owned subsidiary Internet Gold International specializes in the
provision of international Internet and communication services. Its
fully-owned subsidiary Gold Mind focuses on the provision of Internet
value-added services. Through MSN Israel, its joint-venture with Microsoft
Corp., the Company operates two of Israel's leading Internet portals,
MSN-Israel and Start.co.il. Through P1000, its e-Commerce subsidiary, the
Company has established itself as one of Israel's leading e-Commerce
providers.



For additional information about Internet Gold, please visit our Website
at www.igld.com.



Certain statements made herein that use the words "estimate," "project,"
"intend," "expect," "believe" and similar expressions are intended to
identify forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. These forward-looking statements
involve known and unknown risks and uncertainties which could cause the
actual results, performance or achievements of the Company to be materially
different from those which may be expressed or implied by such statements,
including, among others, changes in general economic and business conditions
and specifically, decline in demand for the Company's services, inability to
timely develop and introduce new technologies, services and applications and
loss of market share and pressure on prices resulting from competition. For
additional information regarding these and other risks and uncertainties
associated with the Company's business, reference is made to the Company's
Annual Report filed with the Securities and Exchange Commission and its other
reports as filed from time to time with the Securities and Exchange
Commission.




For further information, please contact:

Ms. Idit Azulay, Internet Gold
+972-3-939-9848
idita@co.zahav.net.il



Source: Internet Gold

Ms. Idit Azulay, Internet Gold, Tel: +972-3-939-9848, idita@co.zahav.net.il


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