Idea Sports Entertainment Group Partners With Israeli-Based SporTVu, Ltd. to Launch Patented Revolutionary Sports Production Technology

Idea Sports Entertainment Group Partners With Israeli-Based SporTVu, Ltd. to Launch Patented Revolutionary Sports Production Technology

SporTVu Estimates Annual Revenue to Exceed $300 Million

LAKE CITY, S.C., Jan. 11 /PRNewswire-FirstCall/ -- Idea Sports Entertainment Group, Inc. (BULLETIN BOARD: ISPO) Chairman and CEO William C. Morris announced today that the company has entered into an equity partnership with Israeli-based SporTVu, Ltd. Under the terms of the agreement, Idea will supply funding, and internationally market and distribute SporTVu's patented sports video filming and production technology products.

On behalf of Idea Sports Entertainment Group, Inc., Robert J. Wussler, former President of CBS and Co-Founder of CNN released the following statement: "Dr. Miky Tamir is a visionary in the area of sports video, filming, and television graphic presentation. His inventions are a major part of sports on television as we know it. From on-field graphics including the yellow first-down line used by NFL and NCAA college football broadcast partners CBS, FOX, ABC, and ESPN, to virtual advertising, to instant replay technology, Miky has set the gold standard which is used throughout the sports production industry. In my years with CBS Sports and Turner Sports, I've had the opportunity to see a lot of new sports production technology. Miky's latest work will revolutionize the way sports productions are viewed on television and over the Internet. Football, baseball, basketball, hockey, auto racing, boxing, horse racing, golf, you name it . . . You will see this technology applied to all sports. We at Idea are extremely excited about this partnership."

A partnership between Dr. Michael (Miky) Tamir, private investors, and the Israeli Government, SporTVu, Ltd. is composed of a highly skilled technology group of experts with more than 100 years experience in Video Imaging technologies. SporTVu's technology also has applications in video gaming, military training simulators and casino gaming surveillance.

In a statement released by SporTVu Ltd., founder Dr. Miky Tamir commented, "I am very pleased to enter this relationship with a company that has the vast resources and experiences of Idea Sports Entertainment Group. We look forward to working with Mr. Robert Wussler, Mr. William Morris, and their team to bring our latest inventions to the US and international sports market."

About Dr. Michael (Miky) Tamir, Founder, SporTVu, Ltd.

Miky Tamir founded Orad Hi-Tec Systems, Ltd. and served as the company's EXEC VP and managed R&D, Marketing & Operation. Dr. Tamir invented and initiated most of the company's products and new broadcast concepts like virtual sets and virtual advertising on television.

About Idea Sports Entertainment Group, Inc.

Idea Sports Entertainment Group, Inc. is a sports and entertainment marketing and management company dedicated to developing undervalued sports and entertainment properties.

Contact:

Idea Sports Entertainment Group, Inc.
Camala Osborne, 843-374-4332: cosborne@ideaseg.com
Or
Hicks Guerry Group. P.A.
Lawrence D. Guerry, 843-374-3200; dguerry@hggcpa.com

For additional information: info@ideaseg.com
Investor Relations: investorrelations@ideaseg.com

To learn more about Idea Sports Entertainment Group, Inc. please visit
http://www.ideaseg.com/

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.


Source: Idea Sports Entertainment Group, Inc.

CONTACT: Camala Osborne, Idea Sports Entertainment Group, Inc.,
+1-843-374-4332, cosborne@ideaseg.com, or Lawrence D. Guerry, Hicks Guerry
Group, P.A., +1-843-374-3200, dguerry@hggcpa.com, or for additional
information: info@ideaseg.com, Investor Relations:
investorrelations@ideaseg.com

Web site: http://www.ideaseg.com/


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