Greenfield Online Announces Executive Briefing Series Entitled 'Not all Online Panels are Created Equal: Maximizing Research Results'

Greenfield Online Announces Executive Briefing Series Entitled 'Not all Online Panels are Created Equal: Maximizing Research Results'

WILTON, Conn., Jan. 11 /PRNewswire-FirstCall/ -- Greenfield Online, Inc. (NASDAQ:SRVY), a leading provider of Internet survey solutions to marketing research and consulting companies, today announced its third round of Executive Briefing Series seminars beginning in February 2005 entitled, "Not all Online Panels are Created Equal; Maximizing Research Results." The educational series, aimed at marketing research company executives, will highlight how various survey methodologies and panel management techniques can help maximize response rates with thoughtful, quality data, across targeted sample groups. The half-day seminar series kicks off in New York City at the Essex House on February 8, 2005. The Series will continue in the U.S. and Europe throughout the first quarter of 2005 in Dallas, TX; Princeton, NJ; San Francisco, CA; Seattle, WA; and Washington, D.C., Hamburg, Germany and London, England.

Founded in 1994, Greenfield Online has gained significant experience recruiting and managing an Internet panel of survey respondents. With a panel of 3.4 million survey takers worldwide, more than 400 clients and tens of thousands of survey projects completed, Greenfield brings its extensive online experience to the Executive Briefing Series. This free half-day seminar will provide insights into various methodologies for gathering consumer feedback via the Internet, from pre-recruiting and managing an opt-in group of survey respondents, to determining the most effective use of incentives; all with the goal of educating participants on the best practices for obtaining quality data from thoughtful respondents.

The seminar will also provide insight into the current marketing research landscape and future trends, in addition to covering the following topics:

* Useful tips to keep in mind when designing an online survey and drafting
a questionnaire.

* Insight into the new research tools and technologies available, and the
actionable data that can be obtained.

* Learn how varied incentives can impact survey participation and
respondent satisfaction.



Beth Rounds, Greenfield Online's Senior Vice President of Marketing and New Product Development, said: "Greenfield Online is committed to delivering quality survey sample to our customers that enables them to provide meaningful analysis and recommendation to their clients. We believe that educating the industry and our clients about our methodologies will help increase our joint success. That's what this series is all about."

Sign up for the seminar series at http://www.greenfield.com/about_us/seminar_signup.asp. For more information on Greenfield Online's philosophy on panel management and panel incentives, download the company's new whitepapers at http://www.greenfield.com/experience/whitepapers.asp.

About Greenfield Online

Greenfield Online, headquartered in Wilton, CT, is a leading independent provider of Internet survey solutions to the global marketing research industry. The company has built and actively manages the Greenfield Online panel, a 100% double opt-in Internet-based panel of over 3.4 million individuals residing in households containing an estimated 8.8 million people. This proprietary panel allows Greenfield to supply its clients with diverse, demographically representative survey research data. For more information visit http://www.greenfield.com/.

Company Contact:
Cynthia Brockhoff
Vice President - Investor Relations
Greenfield Online
Ph: (203)-846-5772
Cbrockhoff@Greenfield.com

Agency Contact:
Martha Griffin
Austin Lawrence Group
Ph: (203)-391-3025
mg@austinlawrence.com

Safe Harbor Statement


Certain statements in this press release as well as oral statements made from time to time by management, constitute are forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements include, without limitation, statements regarding new or emerging research technologies and practices, predictions and guidance relating to the Company's future financial performance and market share expansion, sales bookings, bid volume, backlog, and Internet penetration of the global market research industry. In some cases, you can identify forward-looking statements by terminology such as, "may," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "continue," or the negative of these terms or other comparable terminology. The forward-looking statements contained herein are based on the Company's current expectations but they involve a number of risks and, uncertainties and do not reflect the potential impact of mergers, acquisitions or other business combinations that may be completed by the Company after the date of this release. Our actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of risks and uncertainties, which include, without limitation, risks related to our ability to maintain the size and demographic composition of the Greenfield Online panel, our panelists' responsiveness to our surveys, our reliance of our largest customers, our ability to compete with marketing research firms and other potential competitors, our ability to manage our growth and international expansion, our online business model, demand for our products and services, the strength of our brand and other risks detailed in our filings with the Securities and Exchange Commission available at www.sec.gov. You are urged to consider these factors carefully in evaluating the forward- looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.


Source: Greenfield Online, Inc.

CONTACT: Company - Cynthia Brockhoff, Vice President - Investor
Relations, Greenfield Online, +1-203-846-5772, Cbrockhoff@Greenfield.com; or
Agency - Martha Griffin, Austin Lawrence Group, +1-203-391-3025,
mg@austinlawrence.com, for Greenfield Online

Web site: http://www.greenfield.com/


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