E*TRADE FINANCIAL Corporation Appoints BBDO New York

E*TRADE FINANCIAL Corporation Appoints BBDO New York

NEW YORK, Jan. 7 /PRNewswire/ -- E*TRADE FINANCIAL Corporation has named BBDO New York its advertising agency-of-record for 2005. The decision follows a competitive review and extends the relationship between E*TRADE FINANCIAL and BBDO New York that began during the fourth-quarter 2004 when BBDO New York was retained to handle an integrated marketing project. Media spending in 2005 is projected to be $60 million.

"In 2005, E*TRADE FINANCIAL will demonstrate the power and value inherent in the integration of diverse financial solutions," said Nick Utton, Chief Marketing Officer at E*TRADE FINANCIAL. "BBDO's strategic deployment of creative muscle has demonstrated their ability to help us take this message directly to both our retail and capital markets customer base."

Added John Osborn, President and CEO, BBDO New York, "We are incredibly excited to be back in the financial services category. We've enjoyed building our relationship with E*TRADE FINANCIAL over the past several months and look forward to taking the brand to new heights. We couldn't have asked for anything better.

New work is expected to debut during the first-quarter 2005.

ABOUT E*TRADE FINANCIAL


The E*TRADE FINANCIAL family of companies provide financial services including brokerage, banking and lending for retail, corporate and institutional customers. Securities products and services are offered by E*TRADE Securities LLC (Member NASD/SIPC). Bank and lending products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.

ABOUT BBDO NEW YORK

BBDO New York is part of BBDO Worldwide, the second largest global agency network and the most awarded agency network in the world over the past six years according to The Gunn Report. In addition to E*TRADE FINANCIAL, clients of BBDO New York include: AOL, Campbell's, Cingular, DIRECTV, FedEx, Frito-Lay, GE, Gillette, GlaxoSmithKline, Guinness, HBO, MasterFoods, New York Stock Exchange, Office Depot, Pepsi, Pfizer, Pizza Hut, Schering-Plough, Visa and more.

BBDO Worldwide is a part of Omnicom Group Inc. (NYSE:OMC) (http://www.omnicomgroup.com/). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


Source: BBDO New York

CONTACT: Roy Elvove of BBDO New York, +1-212-459-5797,
roy.elvove@bbdo.com; or Pam Erickson of E*TRADE FINANCIAL, +1-617-296-6080,
pam.erickson@etrade.com

Web site: http://www.bbdo.com/
http://www.omnicomgroup.com/


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