Enterprise Language Solutions Provider ENLASO Named as Premier Localization Partner to Match.com

Enterprise Language Solutions Provider ENLASO Named as Premier Localization Partner to Match.com

SAN FRANCISCO, Jan. 25 /PRNewswire/ -- ENLASO Corporation, a leading provider of enterprise language solutions, today announced it has been named as Match.com's premier Web site translation and localization partner. ENLASO established an ISO 9001 certified quality localization model for Match.com, which will facilitate long-term success for the localized Web applications that support their international audiences through more than 30 dating sites in 18 local languages.

ENLASO's enterprise Web site localization solutions involve the establishment and maintenance of consistent, high-quality global systems of language translation and cultural customization. Addressing local cultures, marketing and business practices, and regulatory compliance issues, these localization systems automate change processes and manage central and local content. Initially, ENLASO localized Match.com's Web site into 16 languages: Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Brazilian Portuguese, Castilian Spanish, Latin American Spanish, and Swedish - adding additional languages as needed.

As the global leader in online dating, Match.com's substantial language needs challenge the very nature of an international Web application's cultural and linguistic requirements. Cost-effectively serving content globally and preserving the individual ethnocentric protocols of interactive dating and romance requires a team of language specialists who must not only translate, but also customize the cultural expressions and values of each target locale. ENLASO's team of language professionals and localization engineers worked in unison with Match.com's global team in Sydney, Australia and Dallas, Texas, as well as with individual country managers.

Match.com's localization efforts involve substantial volumes of multilingual text strings distributed through myriads of file types and language environments. Engineers used ENLASO's proprietary suite of language technologies including Rainbow(TM), Album(TM), and Horizon(TM), to cost-effectively extract translatable content, leverage prior translations, review and test localized files, and deliver translated content to localized Web sites.

As Match.com's Web applications involve a complex ColdFusion environment, ENLASO's localization engineers developed custom content filters to complement available technologies. Yielding stronger translation memories with improved alignments, the client-vendor team cost-effectively empowered the implementation of consistent translations with even faster turnarounds - all while preserving the unique linguistic and functionality elements of each language version.

"ENLASO is committed to assisting businesses such as Match.com in enhancing its global brand and customer loyalty through effective Web site localization," said Yves Lang, VP, Sales and Marketing, ENLASO Corporation. "We are pleased to partner with one of the world's most visited Web sites to make it accessible to customers worldwide."

About ENLASO Corporation (http://www.translate.com/)

ENLASO Corporation, an ISO 9001 company with three decades of experience and five offices worldwide, provides clients with enterprise language solutions. ENLASO delivers multilingual solutions to the information technology, life sciences, legal, financial, aerospace, automotive, advertising and telecommunications industries. Services include localization of software, Web sites, marketing communications, technical documentation, localization testing and cultural consulting.

Contact: Ken Caraska, ENLASO Corporation at (415) 512-8800 or by e-mail at kcaraska@translate.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.


Source: ENLASO Corporation

CONTACT: Ken Caraska, ENLASO Corporation, +1-415-512-8800, e-mail:
kcaraska@translate.com

Web site: http://www.match.com/

Web site: http://www.translate.com/


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