Dr Pepper Presents Usher Live in Concert

Dr Pepper Presents Usher Live in Concert

PLANO, Texas, Jan. 27 /PRNewswire/ -- Dr Pepper will be presenting Usher live in concert in San Juan, Puerto Rico on Saturday, March 5, 2005, announced Andrew Springate, vice president of Dr Pepper marketing. The concert, which will air live on SHOWTIME(R) at 9 pm ET/PT (taped delay on the West Coast), will be Usher's first and only full-length live show on TV in 2005. Filmed in HDTV, it will be part of a SHOWTIME(R) free-preview weekend from March 4-7, 2005.

Dr Pepper will join forces with Showtime Networks in a national advertising, promotional and publicity campaign offering Usher and Dr Pepper fans a chance to win free trips to the concert. In addition, Dr Pepper will merchandise the event through media and retail tie-ins.

"Dr Pepper drinkers are fun-loving and passionate about the things they do in every day life," said Springate, "we feel Usher reflects the same passion through his music and we are thrilled to be associated with him as well as with SHOWTIME(R)," he added.

"We are thrilled that Dr Pepper will be participating in the promotion of the most talked about musical event of the year," said Len Fogge, Showtime Networks' executive vice president, creative and marketing. "Dr Pepper is a terrific brand and our combined promotional resources will surely resonate with consumers," he added.

Usher, who recently received eight Grammy Award nominations including Album of the Year, will perform a 90-minute show featuring his number one singles "Yeah!" and "Burn" along with signature hits such as "You Make Me Wanna" and "You Remind Me." The Dr Pepper/Usher sponsorship was packaged by EMCI New York.

About Dr Pepper

Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs Ts Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well- known consumer brands. For additional information on Cadbury Schweppes and its products, visit http://www.cadburyschweppes.com/ .

About Showtime Networks Inc.

Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL ON DEMAND(TM). SNI operates and manages the premium television network SUNDANCE CHANNEL(R), which is a venture between NBC Universal, Robert Redford, and Showtime Networks Inc. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.


Source: Cadbury Schweppes Americas Beverages

CONTACT: Cristina Alfaro of Cadbury Schweppes Americas Beverages,
+1-972-673-7814, or Cristina.Alfaro@cs-americas.com

Web site: http://www.cadburyschweppes.com/

NOTE TO EDITORS: The product name 7 UP is written in all caps with a space between 7 and UP.

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