Big Fish Games Sees Explosive Growth in Casual Games Market

Big Fish Games Sees Explosive Growth in Casual Games Market

New Game Magic Vines is Breaking Sales Records

SEATTLE, Jan. 7 /PRNewswire/ -- BigFishGames.com, a top 20 Game Site in the world (Alexa Internet, an Amazon.com Company), sees over 400% annual growth in sales of online casual games, with distribution peaks now topping 70,000 game downloads per day. This dramatic growth is evidenced by the astounding sales of their latest hit game, Magic Vines, selling at a record pace of over $6000 per day off their site.

The casual game market is dominated by the try-before-you-buy model of digital game downloads. The industry, non-existent 3 years ago and currently estimated at around $150 million per year, research firm IDC estimates will be worth about $760 million by 2007. "The growth we are seeing is reminiscent of the early hay-days of the Internet, however this time it is accompanied by healthy profits," said Paul Thelen, CEO of Big Fish Games. The growth of casual games is coming not from the stereotypical gamer, the 20 something male, but rather from a mature, predominantly female demographic. Big Fish Games is representative of this new market. "At BigFishGames.com," Paul states, "sixty five percent of our base is over 40 years old and over seventy percent are women. The revenue in this market is coming from players of online web games graduating to higher quality downloadable games; games they are willing to pay for."

"There is no other market where your game can be in the hands of over 50,000 players less than one week after completing it," said McKell Harward, Director of Development at Big Fish Games. "It is amazing to see the zeal and near fanaticism these mature gamers have for these addictive little games." Magic Vines was developed in under 6 months and will more than pay for the cost of development in the first 4 weeks. "This industry is far more satisfying for a developer, where a small team can produce a product in a matter of months that will create a devoted following and enormous user base," Mr. Harward said.

Big Fish Games LLC is a Washington State based developer and distributor of casual games and can be visited at www.bigfishgames.com. A free trial version of Magic Vines can be downloaded from http://www.bigfishgames.com/downloads/magicvines.


Source: Big Fish Games LLC

CONTACT: Danny Yu of Big Fish Games LLC, +1-206-213-5753

Web site: http://www.bigfishgames.com/


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