Be Mine: Think Pink for Girls This Valentines Day!

Be Mine: Think Pink for Girls This Valentines Day!

LeapFrog's Pink Leapster Learning System, the Perfect Valentine for a Girl Who's Got Game!

EMERYVILLE, Calif., Jan. 31 /PRNewswire-FirstCall/ -- Roses are red, violets are blue, a pink Leapster is a must-have for you! Why buy the youngest Valentine in your life chocolates when you can give them the gift of learning with the Leapster(R) Learning System? According to the Entertainment Software Association, nearly 40 percent of video and computer gamers are female, and tween and teen girls are starting to emerge in the marketplace as key contenders in the gaming space. In response to this surge, LeapFrog Enterprises, Inc. (NYSE:LF), a leading developer of technology-based learning products, has given its award-winning Leapster handheld product a face-lift. It's now pink and perfect for Valentine's Day!

(Photo: http://www.newscom.com/cgi-bin/prnh/20050131/SFM109 )

To complement the new look, the Leapster system now has great software titles targeting the girl gamer including Junie B. Jones and Disney Princesses. Together, the company offers the largest educational software suite for handhelds available to consumers today.

Why the Leapster system? It's the smartest choice for girl gamers:

-- It's the best educational choice -- The Leapster system is actually
four systems in one (interactive video player, handheld gaming system,
creativity platform and digitized book reader). Cartridges sold
separately.
-- It has the best rating -- The Leapster system has a 5 star Amazon
rating out of 251 reviews*.
-- With the new Leapster cartridges, users can solve a mystery with
The Incredibles; become a spelling whiz with Spider-Man; keep a journal
with Junie B. Jones; or swim along with Dory and Marlin as they set out
to rescue Nemo.
-- The Leapster Multimedia Learning System platform is available for
$79.99, $19.99 - $24.99 for software.



For more information on great gift giving ideas for grandparents please contact Jaeme Sines, LeapFrog Enterprises, Inc. at 510-596-3497 or jsines@leapfrog.com or Marisa Ollins, Kaplow Communications at 212-221-1713 or marisao@kaplowpr.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050131/SFM109
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: LeapFrog Enterprises, Inc.

CONTACT: Jaeme Sines of LeapFrog Enterprises, Inc., +1-510-596-3497, or
jsines@leapfrog.com; or Marisa Ollins of Kaplow Communications,
+1-212-221-1713, or marisao@kaplowpr.com, for LeapFrog Enterprises, Inc.

Web site: http://www.leapfrog.com/


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