Barbie(R) Tops the Charts for December and Year End

Barbie(R) Tops the Charts for December and Year End

MAIDENHEAD, England, January 27/PRNewswire/ --

- After a hotly contested battle Barbie comes out on top!



The battle has raged for the last six months but as the year
drew to a close, Barbie remained the most popular fashion doll brand with
girls and mums alike.



NPD, the leading data analysts for the toy industry, released
final months data for 2004 reaffirming the Barbie brand's leadership position
as the number 1 fashion doll brand in the UK. Stuart Dinsey, Publisher of the
leading toy industry magazine Toy News commented:



"The fashion doll category is one of the most dynamic within
the toy industry and this has certainly been an interesting year. This level
of innovation and marketing amongst the main competitors has driven the
sector forward and provided huge value for consumers."



The total year ended up with Barbie as the No 1 fashion doll
property year to date, as well as No 1 for the month of December. Barbie
accounted for 3.6% of all UK toy sales in December.



Source: Mattel UK Ltd

Sarah Allen, Tel: +44(0)1628-500-121 sarah.allen@mattel.com


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