TVGuide.com Chooses Falk eSolutions as Exclusive Ad Serving and Management Platform

TVGuide.com Chooses Falk eSolutions as Exclusive Ad Serving and Management Platform

NEW YORK, Dec. 13 /PRNewswire/ -- Falk eSolutions, a global provider of ad delivery and management solutions, announced today that TVGuide.com, a leading online resource for television and entertainment enthusiasts, has switched to Falk AdSolution(TM) as their exclusive ad serving and management platform.

Relaunched earlier this year, TV Guide Online (http://www.tvguide.com/) reaches 13 million visitors, with customizable local TV program listings, entertainment news, games and a comprehensive guide to movies and sports on television.

TVGuide.com joins a prestigious roster of U.S. publishers that use Falk AdSolution, including Sony Pictures Digital, NBC Universal Television, Gorilla Nation Media, Interep Interactive, The Golf Channel, iFilm, A&E Television Networks, Vibe.com, Spin.com, and AtomShockwave. Falk AdSolution now delivers and manages over 15 billion ad impressions every month for hundreds of publisher, agency and marketer customers worldwide.

Falk AdSolution(TM) is a leading interactive ad management platform engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for its customers. Advanced product features for publishers and advertisers include 100% rich media compatibility, automatic revenue optimization, sophisticated targeting, real- time reporting and an easy-to-use online interface.

Before switching to Falk, TVGuide.com used an in-house ad serving system.

"The rapid growth of our online ad business demanded a more comprehensive solution than our proprietary system could provide," says Dave Bovenschulte, Vice President TV Guide Online. "We carefully reviewed the competing solutions and decided that Falk best met our needs by providing the campaign flexibility our advertisers are accustomed to while adding the inventory and optimization features we needed."

"We're thrilled to be working with TV Guide, one of the true pioneers in entertainment," says Joe Apprendi, Chief Executive Officer of Falk North America. "In the online ad serving business, constant innovation drives success. We're proud that the Falk AdSolution product and team provide the most advanced features and growing value for our customers."

About Falk eSolutions

Founded in 1998, Falk eSolutions AG is a leading provider of online ad delivery and management solutions for publishers and advertisers, including Falk AdSolution(TM), AdSolution|rx(TM), AdSolution|fx(TM), and MailSolution(TM). The AdSolution(TM) interactivead management suite is engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for customers. AdSolution is usedby over 150 publishers, agencies and marketers worldwide, including, AtomShockwave, IDG, A&E Television Networks, MediaCom, Universal McCann, and Mediaedge:cia. Learn more at http://www.falkag.com/.

About TV Guide Online

TV Guide Online is the number one TV entertainment destination for TV listings, guidance, movies, soaps and entertainment news with more than 13 million visitors a month. http://www.tvguide.com/ offers unique and in-depth entertainment content to help find what you're looking for so you never miss a thing. With key features such as site-wide search, personalized listings, Big Movie & Sports Guides, Games, News and Soaps, tvguide.com is THE Entertainment Guide.

About TV Guide Magazine:

A division of Gemstar TV Guide International, TV Guide(R) magazine is the largest-selling weekly publication in the country with a total circulation of 9 million and readership of 28 million. From standard programming and interactive developments in television, to the wildly-popular DVD market and fast-growing video game industry, TV Guide magazine has every corner of the television medium covered. The premiere source for entertainment news and information and TV listings since its debut on April 3, 1953, TV Guide magazine continues to enable readers to maximize their relationship with television and navigate their choices. With the recent explosion of programming options and new technology, TV Guide magazine is more relevant than ever. Additional information about the magazine can be found at http://www.gemstartvguide.com/.


Source: Falk eSolutions

CONTACT: Tom Jenen of Falk, +1-646-375-2371, usmarketing@falkag.com; or
Shira Berk of TV Guide Media Relations, +1-212-852-7336,
shira.berk@tvguide.com

Web site: http://www.tvguide.com/
http://www.falkag.com/
http://www.gemstartvguide.com/


-------
Profile: intent