Synchronoss Names GraficaGroup its Agency of Record

Synchronoss Names GraficaGroup its Agency of Record

Telecommunications Software Service Provider to Turn Up Advertising, Marketing, And Public Relations Effort in 2005

CHESTER, N.J., Dec. 21 /PRNewswire/ -- Today, Synchronoss Technologies, Inc., officially announced that it has retained GraficaGroup (http://www.grafica.com/) as its Agency of Record. Synchronoss, based in Bridgewater, New Jersey, provides telecom Business Process Outsourcing (BPO) to help large service providers deliver quality-guaranteed service to their subscribers across wireline, wireless, and broadband networks. Grafica, based in Chester, New Jersey, will provide public relations, marketing, and advertising services to Synchronoss as the company enters its fifth year of solid growth in an industry fraught with change and uncertainty.

"For Synchronoss Technologies, 2005 will be a pivotal year in our company's life, because we have moved from the startup phase into a new level of maturity, which means setting and meeting higher expectations," said Joy Nemitz, Executive Vice President, Sales and Business Development, Synchronoss Technologies, Inc. "To help us accomplish our goals, we needed an agency that could quickly learn our business and communicate our value proposition clearly and compellingly across multiple media and among key trade shows in the coming year. That's why we entrusted our brand to Grafica, a full-service agency with deep knowledge of the telecommunications industry and a track record of achieving bottom-line results."

Although the telecommunications industry remains very challenged, Synchronoss has proven its ability to gain and grow business within traditional wireline, wireless, and broadband markets. The Synchronoss ActivationNow(R) platform delivers automated transactions better, faster, and cheaper for a variety of applications, including network-service provisioning, order fulfillment, and consumer promotions to secure wireless customers. Recently, Synchronoss has leveraged its expertise in Voice over Internet Protocol (VoIP) to provide full-service Local Number Portability (LNP), which allows companies and consumers to change service providers within the same local area and still keep the same phone numbers.

"Synchronoss is the first company to take the Business Process Outsourcing model beyond simple transactions into the complex area of telecom service fulfillment," said Debra Taeschler, President and CEO, GraficaGroup. "Their ability to support Tier 1 telecommunications companies such as AT&T Business Services, Cingular/AT&T Wireless, and MCI, as well as Level 3 Communications, is a testament to the value of their technology, and we are proud to help them communicate how they are helping to shape telephony evolution."

About Synchronoss Technologies, Inc.

Synchronoss Technologies, Inc., provides telecom BPO to help large service providers deliver guaranteed service levels to their subscribers across wireline, wireless, and VoIP networks. Companies such as Cingular/AT&T Wireless, MCI, and AT&T Business Services have turned to Synchronoss to automate complex transactions and business processes that currently represent $1 billion in annual telecom spending. The Synchronoss Technologies ActivationNow platform consists of proprietary business-workflow processes wrapped around industrial-strength software that deliver order and inventory management, revenue management, billing reconciliation, and Web-based customer care. Founded in 2000, the company is headquartered in Bridgewater, New Jersey, with offices across the U.S. Synchronoss Technologies is privately held and backed by investors including ABS Ventures (Deutsche Bank Capital), Rosewood Venture Group, Ascent Venture Partners, Adams Street Partners, and Liberty Venture Partners. For more information, visit http://www.synchronoss.com/.

About GraficaGroup

GraficaGroup is a full-service, fully integrated advertising agency led by professionals from Madison Avenue who continue to craft brand -- and relationship-building campaigns from just off of Main Street in Chester, New Jersey. Grafica (http://www.grafica.com/) provides both traditional and online marketing campaigns, including broadcast, print, out-of-home, direct-mail, point-of-purchase, email, and Web-site design and development. Grafica also offers media planning and buying, search-engine optimization, database management, and public relations. Clients include AT&T, Cathedral Healthcare System (Saint Michael's Medical Center, Saint James Hospital, and Columbus Hospital), Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, the New Jersey Board of Public Utilities, the New Jersey Office of the Attorney General, PSE&G, The St. Paul Travelers Companies, Synchronoss Technologies, Inc., The United States Equestrian Team Foundation, and Wells Fargo Home Mortgage.

Contact:
Mark Devaney
Director of Public Relations
GraficaGroup,
908.879.2169 x115
mdevaney@grafica.com


Source: Grafica Inc.

CONTACT: Mark Devaney, Director of Public Relations of GraficaGroup,
+1-908-879-2169, ext. 115, mdevaney@grafica.com

Web site: http://www.grafica.com/
http://www.synchronoss.com/


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