Press Red and Ensequence Team to Deliver Sophisticated Interactive TV Advertisements

Press Red and Ensequence Team to Deliver Sophisticated Interactive TV Advertisements

PORTLAND, Oregon, December 13/PRNewswire/ --

- Leading i-Ad Developer Selects on-Q Create iTV Authoring Suite to
Produce Ad Campaigns for UK's Largest Brands



Ensequence(TM), the leading provider of interactive TV (iTV) authoring
software, today announced that it has teamed up with iTV advertising services
company Press Red to build interactive advertisements (i-Ads) for some of the
UK's largest brands.


Press Red will use the Ensequence on-Q(TM) Create v3.0 iTV authoring
suite to produce sophisticated dedicated advertiser location (DAL) i-Ads,
which allow advertisers to deliver exciting, interactive brand experiences
with rich graphics, dedicated video and audio. DALs offer viewers a wide
range of product information and associated lifestyle experiences, allowing
brands to establish a direct and measurable interaction with consumers most
likely to buy products.


Press Red has enabled over 100 of the UK's top advertisers to broadcast
more than 150 campaigns during the last 12 months. i-Ads developed with on-Q
Create will begin to air in early 2005.


"on-Q Create is without a doubt the most complete, stable and flexible
high-end iTV authoring suite on the market," said Chris Moreton, CEO of Press
Red. "We are impressed with the rich capability of the software to produce
advanced interactive behaviours, whilst still allowing us to maintain
complete control of the creative process. With on-Q, we can quickly build,
package and share interactive concepts with our clients, and give them the
confidence that their campaigns will air with stability to the complete
set-top box population."


The on-Q Create suite provides an intuitive software production
environment for creating i-Ads, testing concepts and preparing them for
broadcast. The software includes templates for common interactive behaviours,
as well as built-in commands for most production requirements. The on-Q
Create suite will allow Press Red to use simple drag and drop functions to
synchronize interactive components to live video feeds, manage content,
simulate and test interactive behaviours.


The software also includes the TVScript(TM) scripting language that can
be accessed by developers wishing to work directly with the underlying code
on complex applications. The scripting language provides the flexibility for
technical team members to work hand-in-hand with creatives throughout
production phases to bring interactivity from concept to air rapidly and at
low cost.


"Press Red has a proven track record delivering i-Ads that allow
advertisers to reach their target demographics despite increasingly
fragmented TV audiences," said Dalen Harrison, Ensequence president and CEO.
"Press Red will now take i-Ads to new heights of consumer engagement."



About Ensequence


Ensequence(TM) is revolutionizing the way advertisers, networks,
channels, broadcasters, and operators interact with their viewers.
Established in 2000, Ensequence is the premier provider of interactive TV
software used to create, test, and air interactive shows and commercials.
Ensequence on-Q(TM) software suites reduce the time and financial commitment
required to produce interactive content. Prominent interactive TV leaders
such as the BBC and the Discovery Channel were first to adopt on-Q software.
For more information about Ensequence, visit www.ensequence.com.



About Press Red


Press Red is the UK-based interactive TV advertising (i-Ad) services
company, providing i-Ad content creation and campaign management tools and
services to the advertising industry. The company's i-Ad creation tool,
BlackBox Designer, is used by Sky Interactive, IDS, and over 40 advertising
agencies, for creating i-Ads for all ITV, Sky, Flextech, UKTV, and Five
channels on Sky Digital in the UK. Using BlackBox Designer, advertising
agencies can, by logging-on to Press Red's special web site, create "ready to
play" iTV campaigns without the need for any investment in iTV hardware,
software, or programming skills. It provides the flexibility for creating
rich, brand-liveried, TV-friendly graphics, allowing agencies to concentrate
on creativity whilst removing the need for technical expertise. BlackBox
Designer is available under licence from Press Red.



Web site: http://www.ensequence.com



Source: Ensequence

Belinda Adkisson, Vice President, Marketing Communications of Ensequence, +1-503-416-3811, or belinda.adkisson@ensequence.com; or Tiana Dixon of HIPR, Inc, +1-503-222-1257, or tiana@hipr-inc.com, for Ensequence; or Chris Moreton, Chief Executive of Press Red, +44-20-7554-8761, or chris@pressred.tv


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