New Wireless Weight-Loss Tools Fit in The Palm of Your Hand

New Wireless Weight-Loss Tools Fit in The Palm of Your Hand

Only Mobile Weight-Loss Application That Syncs With Web Account Via Internet

NEW YORK, Dec. 6 /PRNewswire/ -- WeightWatchers.com announced today the introduction of the first mobile weight-loss application that syncs with a Web-based account via the Internet. Now, with Weight Watchers(R) On-the-Go(TM), WeightWatchers.com subscribers have access to a powerful set of interactive weight-loss tools for their handheld devices to help them stay on track. Weight Watchers On-the-Go synchronizes with subscribers' individual WeightWatchers.com accounts via the Internet to keep plan information up-to-date -- no double entry required.

"Weight Watchers On-the-Go is like the Global Positioning System for weight management," said David Kirchhoff, chief executive officer of WeightWatchers.com, Inc. "Our customers told us they want tools to help them make wise food and exercise choices whether they are at their desks or on the move. Weight Watchers On-the-Go synchronized with our Internet products allows our customers to stay in touch with their weight-loss plan wherever they are."

Weight Watchers On-the-Go for handheld devices delivers the food lists, tracking and synchronization to help WeightWatchers.com subscribers make smart meal choices anytime, anywhere. It mobilizes essential weight-loss tools to help people on Weight Watchers stay on track, and synchronizes data between the handheld and a Weight Watchers Online or Weight Watchers eTools account.

"Weight Watchers On-the-Go clearly illustrates Weight Watchers commitment to delivering innovative ways to help the diverse population of overweight and obese fit weight-loss control into their lives," Kirchhoff added.

Weight Watchers On-the-Go Powers Up With New TurnAround(TM)

Weight Watchers On-the-Go delivers the tools to help follow TurnAround. With Weight Watchers TurnAround, there are two ways to take control. Eat all the foods you love on the flexible POINTS(R) plan, or focus on a list of wholesome foods from all of the food groups with the new No Counting plan.

Weight Watchers On-the-Go Serves Up Key Weight-Loss Tools

Following Weight Watchers TurnAround via the Internet is possible by subscribing to Weight Watchers Online or to Weight Watchers eTools. With Weight Watchers Online, you can choose the flexible POINTS plan or new No Counting plan, and have the interactive resources you need to follow Weight Watchers delivered to you step-by-step online. Weight Watchers Online gives you access to the details of both plans, plus tips and strategies to help you stay on track.

If you currently attend Weight Watchers meetings, Weight Watchers eTools, the Internet weight-loss companion for Weight Watchers meetings, helps make it more fun and easy to follow the Weight Watchers plan. Weight Watchers eTools also offers access to tools that support both plans.

Both Weight Watchers Online and Weight Watchers eTools subscribers can enjoy the benefits of Weight Watchers On-the-Go for handheld devices:

1. SEARCH and BROWSE food lists for both the food plans to make smart food
choices. That's more than 25,000 food items, including restaurants and
brand name groceries.
2. TRACK POINTS values to stay within your daily POINTS Target and weekly
POINTS Allowance on the flexible POINTS plan. On the No Counting plan,
manage eating foods that are not on the No Counting food list.
3. CALCULATE POINTS values for foods.
4. SYNC with your Weight Watchers Online or Weight Watchers eTools account
to seamlessly exchange information between your handheld and your Web
account, eliminating the need for double entry.



Weight Watchers On-the-Go software is compatible with most Palm OS-based handheld personal devices purchased in the last few years (version 3.5 or newer) from manufacturers such as Handspring, Palm and Sony. It requires 5 MB or more of free memory and a Windows-based computer.

WeightWatchers.com

WeightWatchers.com offers two personalized Web-based subscription products in which you can follow Weight Watchers TurnAround and choose the approach that fits you best: the flexible POINTS plan, or the new No Counting plan. Weight Watchers Online delivers the information and resources you need to follow either plan step-by-step online, and Weight Watchers eTools is the Internet companion for Weight Watchers meetings.

WeightWatchers.com subscribers opting to follow the No Counting plan have access to key resources, such as the Core Food List, Core Meal Ideas and the Core Plan Restaurant Guide. These resources join a familiar suite of weight-loss tools that can be used with both Plans, such as the Weight Tracker and Progress Charts, Recipe Builder for storing homegrown recipes, and hundreds of original WeightWatchers.com recipes. The site also offers free weight-loss resources, such as message boards, better living articles, and interactive assessments of healthy weight range and target Body Mass Index, as well as a Meeting Finder to help locate a Weight Watchers meeting close to home or while traveling.

WeightWatchers.com, Inc.

Founded in 1999, WeightWatchers.com, Inc. operates the Web's most successful weight-loss site. As the exclusive online licensee of Weight Watchers International, Inc., the company expands to the online arena the 40-year track record of helping people lose weight built by Weight Watchers. Based in New York City, WeightWatchers.com, Inc. currently operates 18 sites in 15 countries.


Source: WeightWatchers.com

CONTACT: Grace Ann Arnold of WeightWatchers.com, Inc., +1-212-817-4340,
garnold@weightwatchers.com; Rosemary Ostmann of Rose Communications,
+1-201-615-7751, rostmann@rosecomm.com, for WeightWatchers.com

Web site: http://www.weightwatchers.com/index.aspx
http://www.weightwatchers.com/

NOTE TO EDITORS: There are approximately 46,000 Weight Watchers meetings in 30 countries around the world. Readers can locate a Weight Watchers meeting and learn more about Weight Watchers by visiting http://www.weightwatchers.com or by calling 1-800-651-6000. Weight Watchers On-the-Go and WeightWatchers.com images, and courtesy trials of Weight Watchers Online, Weight Watchers eTools, and Weight Watchers On-the-Go are available to members of the press upon request. Please contact Grace Ann Arnold at WeightWatchers.com via email at garnold@weightwatchers.com or via phone at 212-817-4340

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