Navigation Catalyst Systems Unveils Customized Search Solutions for Domain Name Industry

Navigation Catalyst Systems Unveils Customized Search Solutions for Domain Name Industry

First Two Products - Domain Name Catalyst, Registry Wildcard Catalyst - Convert Internet Traffic Into Recurring Revenue Opportunities

SHERMAN OAKS, Calif. and CAPE TOWN, South Africa, Dec. 1 /PRNewswire/ -- Navigation Catalyst Systems (NCS), which provides a suite of customized search and navigation solutions for the domain name industry, today announced its entrance into the Internet search marketplace with the launch of its initial products. The company was created by New.net, an established developer of Internet search services, products and domain registry solutions, and today is a wholly-owned subsidiary of The Vendare Group, a leading online media and marketing company.

NCS products deliver fully customized and branded domain navigation pages -- the next evolution in domain "parking" services -- designed to increase customer revenue and offer Internet users a better search experience. The company's first two products are being offered to domain name registries, registrars and registrants -- at no upfront cost. These solutions convert Internet traffic into recurring, high-margin revenue opportunities for customers with domain name inventory.

Daniel P. Sheehy, president of Navigation Catalyst Systems and New.net, said, "We've applied our extensive experience and technical expertise in the domain name industry and Internet search gained from nearly four years of business to develop Navigation Catalyst Systems. With New.net's recent acquisition by Vendare Group, NCS customers can now benefit fully from the parent company's direct relationship with thousands of advertisers to help monetize customers' navigation pages, in addition to leveraging New.net's existing partnerships with leading search providers."

Sheehy also noted that the depth of resources available to NCS as a result of being part of the Vendare Group family and its commitment to providing customized solutions allows it to be highly responsive to customer needs. "In addition, New.net's long-standing relationship with partners in the search marketplace allows our customers to maximize revenue per domain name. In a market where performance and ROI is critical, we feel this gives us a significant competitive advantage," he said.

Coinciding with the company's participation and sponsorship in the ICANN meetings taking place this week in Cape Town, South Africa, NCS today introduced its first two products: Domain Name Catalyst and Registry Wildcard Catalyst. NCS plans to launch ISP Search Catalyst, a fully customized and branded search solution for Internet service providers, in 2005.

Domain Name Catalyst

Domain Name Catalyst (DNC), the company's flagship product, provides fully customized and managed domain navigation solutions for registrars (an entity that registers domain names on behalf of registrants, acting as the interface between domain name holders and a registry) and registrants (domain name holders). DNC converts Internet traffic into recurring, high-margin revenue opportunities for customers. A variety of search applications available to Internet users via customers' navigation pages represent additional revenue streams for customers.

In addition, DNC offers Internet users a helpful navigation experience. Instead of viewing static "parked name" pages, users who type in a DNC customer's domain name into their browser address bars see dynamically generated pages with search results, advertisements and other information relevant to their needs or interests.

DNC Benefits

Each domain name under DNC management is optimized by editorial staff to ensure Internet users are provided a relevant navigation experience and DNC customers with the highest amount of revenue and return on investment. DNC can be rapidly implemented, resulting in quick time-to-revenue. NCS offers the DNC solution, including fully customized pages, at no upfront cost to its customers. Finally, a dedicated account manager offers customers responsive service and assistance in the analysis of DNC pages.

"The Domain Name Catalyst solution is backed by an experienced team of domain and search professionals who understand my business," said Rob Grant, president of RealEstateDirectory.com, a global real estate portal. "As a domain name investor since the early 1990s, I've been impressed with the company's depth of knowledge, personalized account service and product customization. DNC's ability to offer a truly customized product with subject-specific portals like www.NewYorkRealEstate.com is a first-of-its-kind, and represents a creative solution that has helped me significantly increase my monthly revenues."

Monte Cahn, CEO of Moniker.com and a customer of the DNC solution, added, "Leveraging innovative domain services has been critical for Moniker to maintain its position as one of the fastest-growing registrars in the domain marketplace. Domain Name Catalyst has allowed Moniker to seize upon immediate revenue opportunities while ensuring an excellent user experience. Additionally, DNC's account servicing has been first-rate and a welcome addition to the Moniker team."

Registry Wildcard Catalyst

Registry Wildcard Catalyst (RWC) provides fully customized, branded solutions that enable top-level domain (TLD) zone administrators to assist, and generate revenue from, Internet users who attempt to reach a nonexistent domain name with their TLD zone. (The right-most label in a domain name, such as .com or .net, is referred to as its TLD. Registry operators are responsible for operating each TLD.)

Instead of viewing "page not found" error messages, RWC delivers relevant, content-rich, consistent search experiences to Internet users. TLD administrators realize revenue through paid search results and other revenue-generating opportunities that are displayed on navigation assistance pages. Registry customers can also generate additional revenue from domain name registrations initiated from these pages or any products or services a registry may be interested in promoting. Like Domain Name Catalyst, NCS offers its RWC solution, including development of fully customized pages, at no upfront cost to registries.

NCS Technology

DNC and RWC solutions include customized landing and search results pages, along with supporting software and integration with major search providers. When Internet users type a domain name managed by the DNC solution, or enter a nonexistent domain name in the case of RWC, NCS servers, operating in multiple locations on a fully redundant architecture network, pull relevant search results from various search providers. NCS assembles highly relevant results which users view on dynamically generated pages that reflect the "look and feel" of each customer.

NCS technology tracks click-throughs and the resulting revenue generated for each customer without collecting personal data about users. Since DNC and RWC are provided on an outsourced basis, the technical staffs of domain name industry customers can focus on other tasks. Robust and scalable, Domain Name Catalyst and Registry Wildcard Catalyst can be implemented within 21 and 45 days, respectively.

About Navigation Catalyst Systems

Navigation Catalyst Systems (NCS), a wholly-owned subsidiary of The Vendare Group, provides innovative search and navigation solutions to customers while offering Internet users a better search experience. NCS delivers immediate income opportunities at no upfront cost to a broad range of Internet businesses, including domain name registries, registrars and registrants. The company's flagship product -- Domain Name Catalyst -- converts Internet traffic into recurring, high-margin revenue for domain name holders. To learn more, visit www.navigationcatalyst.com or email bizdev@navigationcatalyst.com.

About New.net

New.net, a wholly-owned subsidiary of The Vendare Group, is an established developer of Internet search services, products and domain registry solutions. The company began in 2001 as a registry provider of market-based domain name extensions and during the past two years, has built a substantial search-sector business reaching tens of millions of consumers worldwide.

About The Vendare Group

The Vendare Group is a leading online media and performance-based marketing company. With a reach of over 90 million unique visitors per month, Vendare Group provides advertisers with a suite of performance-based marketing services structured within four divisions: syndicated media, e-mail marketing, Web publishing and search. The company, founded in 1999, is majority-owned by Idealab, a leading creator and operator of technology businesses.

Vendare Group, which employs over 200 people, is headquartered in Sherman Oaks, Calif., and maintains offices in New York City and Seattle. Vendare Group may be reached on the Web at www.vendaregroup.com.

For more information, please contact: Brad Copeland, Senior Account Manager of Navigation Catalyst Systems, +1-818-528-2794, brad@navigationcatalyst.com; or Lynn Fireside, fireside@folfry.com, or Jerry Freisleben, freisleben@folfry.com, both of Foley/Freisleben LLC, +1-213-955-0020, for Navigation Catalyst Systems.


Source: Navigation Catalyst Systems

CONTACT: Brad Copeland, Senior Account Manager of Navigation Catalyst
Systems, +1-818-528-2794, brad@navigationcatalyst.com; or Lynn Fireside,
fireside@folfry.com, or Jerry Freisleben, freisleben@folfry.com, both of
Foley/Freisleben LLC, +1-213-955-0020, for Navigation Catalyst Systems

Web site: http://www.vendaregroup.com/

Web site: http://www.navigationcatalyst.com/


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