MTV Signs Multi-Year, Expanded Digital Music Store Agreement With Loudeye

MTV Signs Multi-Year, Expanded Digital Music Store Agreement With Loudeye

MTV to Launch Additional Music Stores Powered by Loudeye's OD2 Services

SEATTLE, Dec. 15 /PRNewswire-FirstCall/ -- Loudeye Corp. (NASDAQ:LOUD), a worldwide leader in business-to-business solutions, today announced a new multi-year agreement with MTV whereby MTV will launch 2 new online music stores powered by Loudeye's OD2 services.

Loudeye currently powers MTV digital music stores in the UK, France, Germany, Italy, and the Netherlands. Through the new agreement, MTV will launch new music stores in Spain and Italy.

Through Loudeye's OD2 services, MTV will launch custom-branded online music stores that will feature access to high quality legal music downloads. The stores will also feature localized content specific to each country.

"We are delighted to have renewed our successful partnership with Loudeye's OD2 services, an affiliate of nearly four years, during which time we have witnessed a period of significant growth in the digital music market," said Graham Saxton, Vice President Strategy & Development Europe, MTV Networks Europe. "Through our partnership with OD2, and the expanded agreement announced today, we are able to ensure MTV is at the forefront of key music markets across Europe."

"MTV is one of our longest standing partners and we look forward to powering these additional stores for them throughout Europe," said Charles Grimsdale, president and general manager of Loudeye's international business operations. "MTV's expansion underscores the growing importance of digital music among a wide range of audiences and demonstrates how companies with a worldwide presence can leverage our industry leading global media services to launch country-tailored music stores across multiple regions."

MTV Networks Europe

MTV Europe is Europe's largest 24-hour music television network, reaching more than 119 million households in 48 territories via terrestrial, cable, satellite, digital, and broadband. MTV Europe currently comprises the following channels -- MTV Espana, MTV European (an English language channel serving 24 countries including Czech Republic, Israel and Turkey), MTV France (serving France, Belgium & French speaking Switzerland), MTV Germany (serving Germany, Austria and German speaking Switzerland), MTV2 Pop (pop channel in Germany), MTV Italia, MTV Hits Italia and MTV Brand: New (both Italian digital channels), MTV NL, MTV Nordic, MTV Polska, MTV Classic (a second bespoke music television channel targeting Polish viewers aged 25-40), MTV Portugal, MTV Romania, MTV UK & Ireland, VH1 UK and VH1 European. MTV Europe also owns TMF in Holland, which runs alongside MTV NL, as well as TMF Flanders and TMF UK. There are 5 digital channel brands available in the UK -- MTV Dance, Base, Hits, MTV2, VH1 Classic, with Base, Hits, MTV2 and VH1 Classic available in Europe. There are also 20 localized online services: mtv.es servicing the MTV España market; mtve.com servicing MTV Nordic; mtv.tv servicing MTV European territories in English; mtv.fr serving France; mtv.de and mtv2pop.de both in German servicing the Central market; mtv.it aimed at users in Italy; mtvnl.com servicing the Dutch market alongside tmf.nl and tmf.be; mtv.pl and mtvclassic.pl aimed at the MTV Polska and MTV Classic market in Poland; mtv.ro servicing the Romanian market; mtv.co.uk for the MTV UK & Ireland market, mtvbase.co.uk servicing MTV Base viewers across Europe; mtv2.co.uk and mtv2europe -- two English language sites running alongside the MTV2 digital channel. Servicing VH1 are vh1.co.uk complementing VH1 UK and vh1e.com servicing the European VH1 market. In addition there are two sites servicing Nickelodeon -- nickelodeon.nl servicing kids in the Dutch market and nickelodeon-es.com servicing kids in the Spanish market. All brands are specifically tailored to satisfy the tastes and nuances of each market including local presenters, programming and playlists.

About Loudeye Corp.

Loudeye is a worldwide leader in business-to-business digital media solutions and the outsourcing provider of choice for companies looking to maximize the return on their digital media investment. Loudeye combines innovative products and services with the world's largest music archive and the industry's leading digital media infrastructure enabling partners to rapidly and cost effectively launch complete, customized digital media stores and services. For more information, visit www.loudeye.com.

Forward Looking Statements

This press release contains forward-looking information within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are based on current estimates and actual results may differ materially due to risks, including completion of country store launches and accompanying platform development; possibility of adverse changes in the markets for distribution of digital music that Loudeye and its OD2 services target, in particular in new markets; adverse or uncertain legal developments with respect to copyrights surrounding the creation and distribution of digital content; pricing pressures and other activities by competitors; lack of market acceptance for Loudeye's products and services; the possible delay in the adoption of digital media or related applications on the web in general; and other risks set forth in Loudeye's most recent Form 10-Q, Form 10-K and other SEC filings which are available through EDGAR at www.sec.gov. Loudeye assumes no obligation to update the forward-looking statements.


Source: Loudeye Corp.

CONTACT: Media/Public Relations (Europe), Simon Hill, +44 (0) 20 7471
6826, or simon.hill@trimediauk.com, or Chris Owen,
+44 (0) 20 7471 6851, or chris.owen@trimediauk.com, both of Trimedia
Communications UK for Loudeye Corp.; or Media/Public Relations (U.S), Karen
DeMarco, kdemarco@mprm.com, or Yasmeen Coning, yconing@mprm.com, both of mPRm,
+1-323-933-3399, for Loudeye Corp.; Investor Relations, Michael Dougherty, +1-
206-832-4000, or ir@loudeye.com

Web site: http://www.loudeye.com/


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