Game Trust Releases Game Frame 4.5 - A Revolution in Casual Gaming Begins

Game Trust Releases Game Frame 4.5 - A Revolution in Casual Gaming Begins

Company Predicts New Platform Will Create a Billion Dollar Transactional Market for Casual Gaming by 2007

- Massive Innovation: First-Ever Platform to Easily Integrate Community and Commerce Into Any Casual Game -

NEW YORK, Dec. 17 /PRNewswire/ -- Game Trust, the economic engine of innovation in games, today announced the release of Game Frame Version 4.5 -- the first-ever platform that can easily integrate community and commerce into any casual game. Game Frame 4.5 solves the problem of revenue and distribution for new and existing casual titles, which Game Trust contends will fuel marketplace growth to create a billion dollar transactional market for casual games by 2007.

In development for more than one year, Version 4.5 redefines online casual gaming, enabling rich storylines and sophisticated features more typically associated with console-based games -- and it offers access to 130 million unique visitors per month, according to Media Metrix, through Game Trust's network of distribution partners.

Analysts from Screen Digest predict that transactions in casual games will double by 2007, reaching $869 million per year. Game Trust believes that the actual number will be much higher -- approximately $1.6 billion. Until Game Frame 4.5, there was no common platform or easy way to offer transactions within the games and to get the games in front of millions of players worldwide. Now there is.

"Game Frame Version 4.5 is the best piece of software ever released for casual gaming -- it's literally a work of software art," said Adeo Ressi, CEO of Game Trust. "Version 4.5 will unlock a billion dollar casual game market and transform people's notions of what casual gaming is. It's that powerful."

Game Frame has emerged as the de facto industry standard for casual gaming multi-player competition. The recent addition of Shockwave to Game Trust's network of partners, which includes Miniclip (http://www.miniclip.com/), extends Game Trust's reach even further.

Version 4.5 features massive innovations that benefit various platform users-from players to portals. It's compatible with virtually all published APIs and can integrate any casual game ever created (Java, Shockwave and C++).

Specific features of Game Frame Version 4.5 include:

* One Day Deployments for new distribution partners leveraging a
customizable, flexible and dynamic skinning system, Springboard.

* Powerful API's and SDK's that allow any game developer to integrate
their casual game title with community and commerce features.

* Easy Integration Toolsets to add different payment systems, integrate
with different registration, provide turnkey statistics, and harness
the many features of the platform.

* Advanced Monitoring and Reporting that tracks everything happening in
the system and provides up-to-the- minute reports through email, SMS
and the web.

* Industry-Leading Community Features that allow players to do
everything from chat to set up private games and conversations.



Additional information about Game Frame 4.5 may be found at http://www.gametrust.com/.

About Game Trust

Founded in 2002, Game Trust (http://www.gametrust.com/) is the economic engine of innovation in games with the leading platform for premium game play. The Game Frame platform is the industry standard for deploying community and transaction within online casual games. Licensed by leading distribution outlets worldwide, the platform reaches a combined audience in excess of 130 million players per month. Award winning games, such as "Shroomz," are released by leading developers on the platform to reach millions of players with new premium play models. The Company is venture backed with offices in New York and Denmark.

Contact:
Andy Morris
Andy Morris & Co.
212-561-7465
andy@amc-pr.com


Source: Game Trust

CONTACT: Andy Morris of Andy Morris & Co., +1-212-561-7465,
andy@amc-pr.com, for Game Trust

Web site: http://www.gametrust.com/


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