DoubleClick Upgrades ChannelView Adding Ability to Track Sales Across New Channels

DoubleClick Upgrades ChannelView Adding Ability to Track Sales Across New Channels

NEW YORK, Dec. 20 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ: DCLK), the leading provider of solutions for marketers, advertising agencies and web publishers, today announced the launch of ChannelView 2.0, an upgrade to the multi-channel analytics tool that was launched in January 2002. Since that time, ChannelView has quickly become the industry-standard analytics tool for multi-channel marketers enabling them to accurately assess the cross-channel impact of their catalog and other direct mail campaigns by matching a promotion to the customer and the channel. The upgrade to ChannelView includes the ability to track sales across up to six sales channels, as well as performance improvements in the user interface and enhanced reporting capabilities.

ChannelView was launched as a web-based tool to let marketers identify how campaigns are driving customers to purchase through websites, call centers or retail stores. With ChannelView 2.0, DoubleClick has added the ability to break out sales between retail and outlet stores, catalog quick shop and gift registries. It also provides the ability to track sales more effectively for non-traditional direct marketing activity such as email marketing and the rapidly growing paid search and affiliate marketing sectors.

ChannelView has quickly become the industry standard analytics tool for multi-channel marketers. In October 2004 alone, 75 customers used ChannelView to match over $225 million in multi-channel sales to over 105 million catalogs. Many leading multi-channel marketing organizations including Restoration Hardware, Ross Simons, Johnston & Murphy, J.Crew, National Geographic, Anthropologie, Urban Outfitters and the Metropolitan Museum of Art leverage ChannelView to analyze the impact of their marketing activity and inform their future marketing decisions.

"The version 2.0 release expands the capabilities of ChannelView in order to manage the increasing complexity of multi-channel marketing," said John Black, Senior Product Manager at Abacus, a division of DoubleClick. "Now our customers will be able to understand and manage the interaction between direct mail, paid search, affiliate marketing and email marketing programs within a single interface."

About DoubleClick Inc.

DoubleClick is the leading provider of solutions for marketers, advertising agencies and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics solutions help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.

CONTACT:
Jenny Connorton
DoubleClick
212.381.5183
jconnorton@doubleclick.net


Source: DoubleClick Inc.

CONTACT: Jenny Connorton of DoubleClick, +1-212-381-5183,
jconnorton@doubleclick.net

Web site: http://www.doubleclick.com/


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