Conference Calls Unlimited Reported a 300% Increase in Net Income for the 3rd Quarter 2004

Conference Calls Unlimited Reported a 300% Increase in Net Income for the 3rd Quarter 2004

FAIRFIELD, Iowa, Dec. 9 /PRNewswire/ -- Conference Calls Unlimited reported today a 300% increase in net income for the 3rd quarter 2004 as compared to the same period in 2003. This increase in net income came while the industry saw average retail prices for conference calling services drop by as much as 40% during the same period.

CEO Zane Safrit attributed the company's performance to a 180 degree change in their marketing plan. "We decided to invest in the success of our employees, sales agents and customers, instead of ad agencies and over-priced search engines like Google and Yahoo," Safrit said. "Our employees form the basis of our successful program of personal, client-specific attention to our customers' needs. The numbers tell the story. Outstanding customer service generates tremendous repeat business and new referrals."

Safrit said that Conference Calls Unlimited's investment in their employees starts with hiring A players, providing above-average compensation including performance incentives and R&R sabbaticals to re-enliven creativity, and structuring a partnering work environment that elicits the best solution from each member. "Everyone has to contribute creative solutions, develop new skills and wear a lot of hats," Safrit said. "My job is to point us in the right direction, communicate those goals and their incentives, provide the right resources for the team to achieve their goals, and then stay out of their way."

Safrit said that Conference Calls Unlimited's success is due in great part to the loyalty of the company's customers. Cindy Whitney, Customer Service Manager, commented that, "Customers love the personal attention they receive from us starting with their first call. It's a simple thing. Answer your customer calls live, and with enthusiasm. But it seems to be a rare experience for them." Safrit said that this kind of personal attention is followed up with an excellent service, competitive pricing, and gifts of appreciation for referrals and follow-up customer surveys to ensure consistent quality. The company also sponsors clients to attend business seminars such as TOPGRADING with Dr. Geoffrey Smart and Verne Harnish (http://www.topgrading.com/), A Day With Seth Godin (http://sethgodin.typepad.com/) and Referral Flood Power Group (www.ducttapemarketing.com) with John Jantsch.

"All this has translated into reduced advertising expenses, higher pre-tax net income, greater employee satisfaction and customer-retention," Safrit said. "The results are now quantified: a 300% increase in pre-tax net income in a year-to-year comparison of quarterly results, and an increase in prospect conversions from 55% for 2003 to over 70% for year-to-date 2004." Safrit said that over 70% of first time callers to the company's sales force will become customers. "That's because a growing number of prospects are referred from our existing customers. And generating referrals and insuring loyalty in our customers starts with our investment in our staff."

Safrit said that Conference Calls Unlimited looks forward to continued growth in 2005 as they expand their investment in the success of their customers, employees and community.

This release was issued through Major Newswire (http://www.majornewswire.com/)


Source: Conference Calls Unlimited

CONTACT: Mr. Zane Safrit of Conference Calls Unlimited, +1-877-227-0611,
ext. 12, zane@uconference.com

Web site: http://www.majornewswire.com/

Web site: http://www.ducttapemarketing.com/

Web site: http://sethgodin.typepad.com/

Web site: http://www.topgrading.com/

Web site: http://www.uconference.com/


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