Scripps Newspapers to Use AdPay's Click and Buy Classifieds(TM) for Online Classified Commerce

Scripps Newspapers to Use AdPay's Click and Buy Classifieds(TM) for Online Classified Commerce

Newspapers to Create Online Marketplaces for Person-to-Person and Business-to-Consumer e-Commerce Through the Classifieds

DENVER, Nov. 30 /PRNewswire/ -- The E. W. Scripps Company (NYSE:SSP) has announced that it will employ AdPay's Click and Buy Classifieds(TM) at many of its major market newspapers to add e-commerce capabilities to their online classifieds. Click and Buy is a solution that gives online classified advertisers the ability to enhance their online classifieds with extended text, photos, and multimedia, as well as providing advertisers the choice of selling merchandise for a fixed price, a negotiated price, or via an auction. Buyers and sellers can also make or receive payments online. In addition, retailers can create online Click and Buy storefronts accessed through the newspapers' classifieds resulting in a consolidated marketplace for new and used merchandise from private parties and retailers alike.

"Newspapers have been the hub of local and regional commerce for a long time," said Bob Benz, general manager of interactive media for Scripps newspapers. "Click and Buy will help us meet customer expectations by integrating the proven capabilities of print advertising with an increasingly important vehicle for completing transactions -- the Internet. Our online classifieds already drive a lot of traffic and produce great results for advertisers. Click and Buy will make our classifieds an even more effective online marketplace. We've seen the results at the Denver Newspaper Agency, and are excited to extend those benefits to more markets."

About AdPay

AdPay's Click and Buy Classifieds(TM) is a newspaper-branded, Internet-hosted application that integrates with newspaper classified ad entry and posting systems. Click and Buy's patent-pending technologies add easy-to-use, sophisticated online commerce capabilities to print classified advertisements. AdPay's customers include several of the largest newspapers and media groups in the U.S., such as the St. Petersburg Times, the Denver Newspaper Agency, the San Diego Union-Tribune, the Sacramento Bee, the Houston Chronicle, the Star-Tribune, Minneapolis-St. Paul, MN, the Morning Call, Allentown, PA, and E. W. Scripps Company. For more information please visit www.adpay.com, or call (303) 268-1535.

About Scripps

The E.W. Scripps Company is a diverse media concern with interests in national lifestyle television networks, newspaper publishing, broadcast television, television retailing, interactive media and licensing and syndication. All of the company's media businesses provide content and advertising services via the Internet.

Scripps is organized into the following operating divisions.

Scripps Networks, which includes the company's growing portfolio of popular lifestyle television networks. Scripps Networks brands include Home & Garden Television, Food Network, DIY Network and Fine Living. Scripps Networks Web sites include FoodNetwork.com, HGTV.com, DIYnetwork.com and fineliving.com. Scripps Networks programming can be seen in 86 countries.

Scripps Newspapers, including daily and community newspapers in 19 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service. Scripps newspapers include the Rocky Mountain News in Denver, the Commercial Appeal in Memphis, the Knoxville (Tenn.) News Sentinel and the Ventura County (Calif.) Star.

Scripps Television Station Group, including six ABC-affiliated stations, three NBC affiliates and one independent. Scripps operates broadcast television stations in Detroit, Cleveland, Cincinnati, Phoenix, Tampa, Baltimore, Kansas City, Mo., West Palm Beach, Fla., Tulsa, Okla., and Lawrence, Kan.

Shop At Home Network, the company's television retailing subsidiary, which markets a growing range of consumer goods directly to television viewers and visitors to the Shop At Home Web site, shopathometv.com. Shop At Home reaches about 51 million full-time equivalent U.S. households, including 5 million households via five Scripps-owned Shop At Home affiliated television stations.

United Media, a leading licensing and syndication company. United Media is the worldwide licensing and syndication home of Peanuts, Dilbert and about 150 other features and characters.

For further information please contact: Dave Rice, VP, Sales and Marketing of AdPay, Inc., +1-303-268-1535, ext. 5, drice@adpay.com; or Bob Benz, General Manager Interactive Media of The E. W. Scripps Company, +1-865-971-5920, bbenz@scrippsweb.com


Source: AdPay, Inc.

CONTACT: Dave Rice, VP, Sales and Marketing of AdPay, Inc.,
+1-303-268-1535, ext. 5, drice@adpay.com; or Bob Benz, General Manager
Interactive Media of The E. W. Scripps Company, +1-865-971-5920,
bbenz@scrippsweb.com

Web site: http://www.adpay.com/


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