Destiny's Child and the Dallas Cowboys Kick-Off The Salvation Army's Red Kettle Campaign During Nationally Televised Half-Time Show

Destiny's Child and the Dallas Cowboys Kick-Off The Salvation Army's Red Kettle Campaign During Nationally Televised Half-Time Show

IRVING, Texas, Nov. 25 /PRNewswire/ -- Millions of football fans and television viewers will "lose their breath" today when hit-singing sensation Destiny's Child takes the stage to officially kick off The Salvation Army's Red Kettle holiday fundraising campaign. Destiny's Child will perform live from Texas Stadium during half-time of the Dallas Cowboys Thanksgiving Day game to raise awareness and encourage Americans to help those less fortunate this holiday season by donating to The Salvation Army's Red Kettles. Produced by the Dallas Cowboys, this spectacular half-time performance will be broadcast nationally on FOX.

"Each year our Thanksgiving Day half-time show gets bigger and better," said Jerry Jones, Cowboys Owner and General Manager. "The combination of sports, entertainment, and a live national television audience is powerful -- we are proud that this half-time show has become a holiday tradition, and has helped The Salvation Army raise the dollars to help so many needy people in this country."

Beyonce Knowles, Kelly Rowland, and Michelle Williams of Destiny's Child will perform "Soldier" and "Lose My Breath," two of the group's new songs from their fourth and latest album Destiny Fulfilled which debuted on Nov. 16. The group joins a list of prominent artists who have performed during the half- time event since 1997, including Reba McEntire, Randy Travis, Clint Black, Jessica Simpson and Billy Gilman, Creed, LeAnn Rimes and Toby Keith.

"It is so thrilling to be part of this year's National Kettle Kick Off," said Kelly Rowland of Destiny's Child. "We're going to put on a great show and get people excited about helping The Salvation Army this year -- with so many people in need, it is really important to find those kettles and donate what you can this holiday season."

Each year, thousands of Salvation Army Red Kettles serve as collection stations around the nation beginning the day after Thanksgiving, and continuing through Christmas Eve. Donations to the Red Kettles stay local, supporting programs in the communities in which they were received. Last year, $93 million was raised through kettles, and helped The Salvation Army provide assistance for almost 33 million people in need.

"Money donated to The Salvation Army Red Kettles is critical," said Commissioner W. Todd Bassett, National Commander of The Salvation Army. "Salvation Army units across the country rely on these donations to help people in their community throughout the year. More donations mean more people helped -- and we're continually seeing an increase in demand for our services."

Through 9,000 centers of operation in local communities, The Salvation Army provides food for the hungry, companionship to the elderly and ill, clothing and shelter to the homeless, opportunities for underprivileged children, relief for disaster victims, assistance for the disabled, and many more services.

In addition to the traditional Red Kettles, The Salvation Army also reminds donors that a Red Kettle can always be found online at http://www.1800salarmy.org/ . Those wishing to make donations to their local Salvation Army can visit http://www.salvationarmyusa.org/ , contact their local Salvation Army, or call 800-SAL-ARMY.

The Salvation Army is an evangelical part of the universal Christian church. One of the largest charitable and service organizations in the world, The Salvation Army has been in existence since 1865, supporting those in need without discrimination.


Source: The Salvation Army

CONTACT: Emily Robbins of Dallas Cowboys, cell: +1-972-437-3602; or
Brigid Jackson, cell: +1-248-219-3450, for The Salvation Army

Web site: http://www.salvationarmyusa.org/
http://www.1800salarmy.org/

NOTE TO EDITORS: High-resolution images of the performance will be available for free editorial use at http://www.newscastonline.com immediately following the conclusion of the half-time show. Satellite feed, Friday, November 26, 2:00 p.m. - 2:15 p.m. EST. Coordinates: IA5, C-Band, Transponder 23, Downlink 4160 Vertical. Multi-Media News Release including photos and link to Audio News Release available at http://www.prnewswire.com/mnr/salvationarmy/20555

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