eToys Direct(TM), Inc. Announces New Toy Relationships With Top Online Retailers

eToys Direct(TM), Inc. Announces New Toy Relationships With Top Online Retailers

E-Tailer to Support Co-Managed Toy Departments for Circuit City and SmartBargains

DENVER, Nov. 25 /PRNewswire/ -- eToys Direct(TM), Inc. today announced new relationships with Circuit City and SmartBargains to merchandise and fulfill select toys featured on Circuitcity.com and SmartBargains.com.

eToys Direct(TM), Inc. provides a toy e-commerce solution to these retailers, supplying category management, full-featured content, inventory control and order fulfillment. The new retailers join other national online and catalog retailers, including Sears.com, the Sears Wish Book(R), Kmart.com, QVC.com and Buy.com.

"We help drive traffic and increase average order size for our online retailers during the important holiday season by adding toys to their product mix," said Michael Wagner, eToys Direct(TM), Inc. CEO. "With expert category management, buying expertise and fulfillment from eToys Direct(TM), Inc. these retailers can expect to see increased sales without inventory risk or additional staffing costs. We expect more retailers to look to us as their toy solution."

About eToys Direct(TM) Inc.

eToys Direct(TM), Inc. offers thousands of toys, custom dolls, video games and baby products to online and catalog shoppers through its popular web sites and its strategic retail partnerships. The company owns eToys (www.etoys.com) and the My Twinn doll company (www.mytwinn.com) and operates KBtoys.com (www.kbtoys.com) under a long-term licensing agreement. eToys Direct(TM), Inc. also provides a toy and video game solution to its online and catalog partners, supplying category management, full-featured content, inventory control, order fulfillment and customer support. The privately held company is based in Denver.


Source: eToys Direct(TM), Inc.

CONTACT: Joan Cear or Alissa Pinck, apinck@schwartz.com, both of G.S.
Schwartz & Co., +1-212-725-4500, for eToys Direct(TM) Inc.

Web site: http://www.mytwinn.com/

Web site: http://www.kbtoys.com/

Web site: http://www.etoys.com/


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