Aaj Tak Remains the Undisputed No. 1 All Through Election Season

Aaj Tak Remains the Undisputed No. 1 All Through Election Season

NEW DELHI, May 23, 2014 /PRNewswire/ --



Aaj Tak touches highest ever News Channel Reach in Counting Week at 60 Mln (CS 15
plus).



Aaj Tak remains the undisputed No. 1 all through Election season. Completes 54 weeks
of uninterrupted continuous No.1 ranking. No.1 on Polling Days and No.1 on Counting Day.
Top Programme of the week 'Aapka Faisla 2014' belongs to Aajtak.



Aaj Tak continued with its glorious streak of retaining the status of the No. 1 News
Channel in India with a clear leadership on May 16, 2014, the counting day, the counting
week and the entire election season. Election week GVTs stood at 526676, translating into
a mkt share of 21 per cent (20.7 per cent) within Hindi news channels with the no.2
trailing at 19 per cent (19.1). For comparison, (All India, CS 15 plus, Avrg TVT 000s) -
Aaj Tak is 19 times of Times Now and over 6 times the total Eng News genre put together.



In what was the most keenly followed Election, Hindi News genre attained the highest
ever absolute reach of over 104 million, with an absolute share of 6.8 per cent
viewership.



Commenting on the performance, Ashish Bagga, Group CEO, India Today, said, "The stride
that Aaj Tak has been making is the result of a focused approach towards our viewers. The
maximum reporters on the ground, the most innovative use of technology in the form of
holograms and teleportation, maximum LIVE sources, a never before build up, focus on grand
visuals through the use of drones and obviously the definitive edge of trust in the Aajtak
brand made us the preferred choice. We are sure the brand will keep upping the ante and
raise the bar like it's always done."



About India Today Group
The India Today Group began with a single magazine, India Today, in 1975. India Today has
retained its leadership position in India for the last 3 decades. India Today Group is an
Indian media conglomerate. Most diversified media group with magazines, newspapers, books,
radio, television, printing and the internet. ITGD repurposes content from its flagship
magazine, India Today; leading news channels - Aaj Tak, Headlines Today, business
magazine- Business Today, and Indian editions of the international power brands like
Cosmopolitan, Harper's Bazaar, Good Housekeeping, Travel Plus and Men's Health. ITGD
ensures that the premium content of the India Today Group is available in several digital
formats whether it is the Internet




Contact: Vishwalok Nath
Sr. General Manager
Marketing & Syndications - India Today Group
E-mail: vishwalok.nath@intoday.com


India Today Group (Digital)

CONTACT: Vishwalok Nath, +(91)-9873974030


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