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International Entertainment News

Monday, July 18, 2011

PREMIERE OF "CAPTAIN AMERICA: THE FIRST AVENGER"

PREMIERE OF "CAPTAIN AMERICA: THE FIRST AVENGER"

WHAT: PREMIERE OF "CAPTAIN AMERICA: THE FIRST AVENGER"
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WHEN: TUESDAY, JULY 19, 2011 - PROMPTLY AT 7:00p.m.
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Arrivals begin at: 5:45p.m.
Press Check-in begins at: 5:00p.m.

WHERE: EL CAPITAN THEATER
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6838 Hollywood Blvd
Hollywood, CA 90028

WHO: Cast members and filmmakers attending include:
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Chris Evans (Steve Rogers/Captain America), Hayley
Atwell (Peggy Carter), Sebastian Stan (James "Bucky"
Barnes), Dominic Cooper (Howard Stark), Derek Luke
(Gabe Jones), Joe Johnston (Director), Toby Jones
(Arnim Zola), Neal McDonough (Dum Dum Dugan), Kenneth
Choi (Jim Morita), Bruno Ricci (Jacques Dernier),
Samuel L. Jackson (Nick Fury), Natalie Dormer (Private
Lorraine), Richard Armitage (Heinz Kruger),
Christopher Markus (Screenwriter), Stephen McFeely
(Screenwriter), Kevin Feige (Producer), Stephen
Broussard (Co-producer), Louis D'Esposito (Executive
Producer), Alan Fine (Executive Producer), Stan Lee
(Executive Producer)

Celebrities attending include:
Robert Downey Jr. (Iron Man 2), Chris Hemsworth (Thor),
Clark Gregg (Thor), Doug Jones, Zoe Saldana (Avatar),
Vanessa Hudgens (Sucker Punch), Amanda Righetti (The
Mentalist), Columbus Short (The Losers), Jamie
Alexander (Thor), Jesse Metcalf (Desperate Housewives)
, Miles Teller (Footloose), Tool (Band) and more to
come

ABOUT "CAPTAIN AMERICA: THE FIRST AVENGER"

"Captain America: The First Avenger" will focus on the early days of the Marvel Universe when Steve Rogers (Chris Evans) volunteers to participate in an experimental program that turns him into the Super Soldier known as Captain America. As Captain America, Rogers joins forces with Bucky Barnes (Sebastian Stan) and Peggy Carter (Hayley Atwell) to wage war on the evil HYDRA organization, led by the villainous Red Skull (Hugo Weaving.) Paramount Pictures and Marvel Entertainment Present A Marvel Studios Production A Film by Joe Johnston "Captain America: The First Avenger" Co-Producers Stephen Broussard, Victoria Alonso Executive Producers Alan Fine, Stan Lee, David Maisel, Joe Johnston, Louis D'Esposito, Nigel Gostelow Produced by Kevin Feige Screenplay by Christopher Markus & Stephen McFeely Directed by Joe Johnston

RELEASE DATE: July 22, 2011

HARLEY-DAVIDSON

Two icons of freedom will roll onto the silver screen when Marvel Studios releases Captain America: The First Avenger, who defends freedom and justice for all on a Harley-Davidson® WLA motorcycle. To celebrate, Harley-Davidson has created the "H-D® Free the World" promotion, which features two grand prizes. One lucky U.S. military member, as well as a non-military member, will each win the opportunity to customize their own one-of-a-kind new Harley-Davidson Sportster® 1200 Custom motorcycle in H-D's hometown of Milwaukee, Wis. Each of the grand prize winners of the "H-D Free the World" promotion will travel to Milwaukee to create the 1200 Custom of their dreams. The promotion also features unique "first prizes" for one U.S. military member, as well as non-military member to attend a Harley-Davidson Academy of Motorcycling Riders Edge® class to learn how to ride alongside a friend. Additionally, Captain America fans can visit their local H-D dealers to secure an exclusive poster featuring Captain America on his Harley-Davidson WLA motorcycle while supplies last. H-D's promotional website www.h-d.com/captainamerica <http://www.h-d.com/captainamerica> also features behind the scenes footage produced in collaboration with Marvel.

BASKIN-ROBBINS

Baskin-Robbins, the world's largest chain of ice cream specialty shops, is excited to partner with Marvel Studios for the summer release of Captain America. The brand is supporting the film with a fully integrated global campaign heralded by Super-Soldier Swirl, a newly-created ice cream flavor featuring vanilla ice cream swirled with blue chocolate chips and a cherry flavored ribbon that is serving as Baskin-Robbins' July flavor of the month. Additionally, Baskin-Robbins is offering two themed sundaes, Super-Soldier Sundae and Hydra Force Sundae, and a Captain America Ice Cream Cake that will be available for a limited time at more than 2,500 locations nationwide and participating locations around the world.

Baskin-Robbins has also created an instant-win game and sweepstakes on the brand's Facebook page where fans have the opportunity to play an online ice cream cone matching game for a chance to win a grand prize VIP trip to Los Angeles to visit a world famous special effects studio and have his/her likeness drawn into a Marvel comic book, or other daily instant win prizes. The integrated media and advertising campaign will span across multiple channels, including television, digital, online and point of purchase materials designed to drive customer awareness and excitement for Captain America.

DUNKIN' DONUTS

Dunkin' Donuts, America's favorite all day, every day stop for coffee and baked goods, is excited to partner with Marvel Studios for their first-ever entertainment promotion. Dunkin' Donuts is supporting the summer release of Captain America with a fully integrated global program featuring the new cherry-flavored Captain America Coolatta® frozen beverage that is available in a special limited-edition collectible First Avenger Tri-Cup, an innovative three-chamber cup that allows guests to enjoy three different Coolatta flavors (8 oz. each) within the same cup. Joining Dunkin' Donuts' famous lineup of donut varieties is the brand's first-ever star-shaped donut, the Captain America Donut, filled with jelly, frosted with vanilla icing, and topped with patriotic red, white and blue sprinkles, as well as the Stars & Stripes Donut, frosted with red icing and topped with patriotic red, white and blue sprinkles. Dunkin' Donuts restaurants are also offering a limited edition Captain America-themed Dunkin' Donuts Card. The products are available for a limited time only in more than 6,700 restaurants in the U.S. and at participating locations around the world.

Additionally, Dunkin' Donuts will promote the film with a co-branded online contest searching for "America's Super-Soldiers" where people can win prizes by nominating veterans or active U.S. servicepersons who are making a difference where they live or serve, an "Unlock the Lab" national sweepstakes, point of purchase materials, OOH, online, custom television, radio spots, digital, mobile, and social media.

*All available broadcast, clips and print materials can be found on epk.tv

ALL PRESS MUST BE ACCREDITED TO COVER THE EVENT

For further information, please contact:

Broadcast - Gail Silverman - gail_silverman@paramount.com
Print/Online - Wendy Martino - wendy_martino@paramount.com
Photo - photo_rsvp@paramount.com

(Logo: http://photos.prnewswire.com/prnh/19991206/PARLOGO)

/PRNewswire -- July 18, 2011/

SOURCE Paramount Pictures Corporation; Marvel

Photo:http://photos.prnewswire.com/prnh/19991206/PARLOGO
http://photoarchive.ap.org/
Paramount Pictures Corporation; Marvel


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