Philips Launches LED TVs, Powered by New Age Content Driven Platform

Philips Launches LED TVs, Powered by New Age Content Driven Platform

NEW DELHI, August 4, 2016 /PRNewswire/ --



Partners With Amazon for an Exclusive Launch 



- One-stop destination for all entertainment, information and communication
requirements



- A perfect combination of content and Smart LEDs



- New range to be exclusively available on Amazon.in at unbelievable prices



With an aim to revolutionize the TV segment in the country, PE Electronics, official
brand license partner of Philips for India, launched its new age content driven LEDs.
Powered by iKlub [http://www.iklub.com ], the new range of Philips LEDs will be a one-stop
destination for all entertainment, information and communication requirements. For the
first time in India, consumers will be able to enjoy premium HD DTH services, games,
movies, music, social media and much more, without worrying about multiple subscriptions.
Philips has partnered with the leading e-commerce market player, Amazon.in, for the
exclusive distribution for these LEDs, which is a perfect combination of content and Smart
LEDs.



(Photo:
http://photos.prnewswire.com/prnh/20160803/395588 )




The company has unveiled 65 inch high-end Curve 4K Ultra HD LED and 65 inch full HD
TV. With this new age content driven platform, customers can stream and download
full-length movies in Hindi, English, Punjabi, Malayalam and other languages. One can also
watch this on their phone and PC. Further, subscribers get 200,000+ hours of content and
unlimited live TV recording of 400+ channels. It also offers access to coolest online
games, Android app store, and social media platforms like Facebook, Twitter and Skype, and
a lot more while sitting in the comfort of your home. Thus with the new Philips LEDs,
powered by new age content driven platform, one can get entertainment, information and
communication home delivered.



Speaking about the launch of LED TVs, Mr. Neeraj Sethi, COO, PE Electronics Ltd., said,
"Today consumers are always connected across their devices and it is the availability of
high-end premium content that they aspire for. However, all this content is not available
on one single platform. To cater to this growing need of content requirement, Philips has
launched its new range of LEDs powered by new age content driven platform. With these LEDs,
we start a revolution where consumers decide what they want to watch and when, be it
movies, music, games, Live TV or social media. This new range will be exclusively
available on Amazon.in within a week."



Philips' decision to partner with Amazon.in comes after studying consumer behavior and
the online marketplace. With consumers adapting to newer channels, becoming
technologically savvy and looking out for unique deals, Amazon.in became the first choice
for Philips for the customers in India.



Philips along with Amazon.in will come out with easy payment offers for its customers.
Thus for the first time in India, customers will get a perfect combination of content and
Smart LED TVs without worrying about multiple subscriptions.



About PE Electronics Ltd. 



PE Electronics Ltd was set up in India in 2010 to bring two internationally renowned
brands, Philips in the television domain and Electrolux in the home appliances domain to
the Indian market through a brand license agreement. As part of PE Electronics, the
Philips television range consists of high definition LEDs, LCDs and ultra slim color TVs.
The Electrolux product range consists of refrigerators, washing machines, microwave ovens
and air conditioners.



Under the exclusive brand license agreement with Philips, PE Electronics aims to
deliver meaningful innovations in the television space to the Indian consumer and takes
care of all manufacturing, sales, marketing and after sales service for the brand in
accordance with the brand guidelines of Philips. PE Electronics is based out of Mumbai and
employs over 1500 people.






Photo:
http://photos.prnewswire.com/prnh/20160803/395588


Photo:http://photos.prnewswire.com/prnh/20160803/395588
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160803/395588
http://photoarchive.ap.org/
Philips

CONTACT: Divya Dhillon, ddhillon@perfectrelations.com, +91-11-49998999, Perfect Relations


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