'A little more action': Elvis tribute artist takes control of health to fulfill dream

'A little more action': Elvis tribute artist takes control of health to fulfill dream

MEMPHIS, Tenn., Aug. 12, 2016 /PRNewswire/ -- Royal Philips (NYSE:PHG, AEX: PHIA) today (August 12, 2016) unveiled 'A little more action' at Elvis Week in Memphis, Tennessee. 'A little more action' tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small lifestyle changes to fulfill his lifelong dream of performing for the first time on stage as his hero Elvis Presley(TM).

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Keith's journey shows him transforming from a sedentary software tester to a tribute artist with the moves and confidence of the King of Rock & Roll(TM). When the project ('A little more action') started, Keith had concerns about his health, and his confidence suffered due to weight gain, work stress and age. He didn't believe he would ever sing in public, let alone perform in Memphis. After six weeks of monitoring his health and making small changes to his daily habits, his stamina and confidence grew. Add to this the support he received from mentor Dean Z, a professional Elvis tribute artist, on stage presence and performance and he finally made it on stage --in Elvis' hometown of Memphis, Tennessee.

"To begin with I was somewhat overwhelmed, but I took it one step at a time, and my confidence grew as my activity levels increased," said Keith Hart on his transformative journey. "Initially I wasn't happy with where I was with my body. My grandfather had a heart attack and I really didn't want to go down that road. I knew I had to make a change."

By making small changes to his lifestyle, Keith:


-- Increased his activity by 9% in six weeks to meet the Center of Disease
Control (CDC) activity minute targets
-- Decreased resting heart rate from 66 to 60 beats per minute
-- Blood pressure in the recommended range
-- Lost 7 pounds
Keith was equipped with the Philips personal health programs, which are designed to help consumers take control of their health and lifestyle choices. Keith started by wearing the Philips health watch to monitor his activity, heart rate and sleep. He set up a goal to increase activity and the Philips HealthSuite health app tracked his progress by analyzing data from the health watch. The app showed his progress in real-time and helped him stay on track with messages personalized to his objective. Keith also used an upper arm and wrist blood pressure monitor and body analysis scale, this ecosystem of connected devices are an integral part of the Philips personal health programs, and helped Keith monitor the changes in his blood pressure and weight throughout the 6 weeks.

"Singing and moving isn't easy, but by making small changes to my lifestyle and monitoring my activity my stamina grew, which really helped with my stage presence," Keith said. This has been a truly amazing experience. I have fulfilled a lifelong dream and I feel better, more healthy and agile."

Chronic and lifestyle-related diseases are on the rise, and all across the world people are living longer with these conditions. Philips wants people to be healthy, live well and enjoy life and have developed innovations that can help guide you to make positive lifestyle changes that can reduce the risk of these chronic diseases such as cardiovascular disease.

"At Philips we believe there is always a way to make life better, and Keith's story illustrates that perfectly," said Pieter Nota, CEO Personal Health Businesses and Chief Marketing Officer, Philips, "Changing our personal habits can seem overwhelming, but motivation and changes that are sustained over time are good ways to help us reach our health goals. Keith's story is inspirational for us all and can help Philips raise awareness of the need to be more active and take control of our health."

Philips personal health programs provide personal, tailored support to people taking steps towards healthier habits. Developed with leading medical experts and psychologists, the Philips personal health programs empower people to start measuring, keep monitoring and stay motivated to manage their personal health. The programs represent a new era in connected care for consumers, patients and health providers, as healthcare continues to move outside the hospital and into our homes and everyday lives. They are built on the Philips HealthSuite Digital Platform, an open and secure, cloud-based platform that collects and analyzes health and other data from multiple devices and sources.

To find more about this inspiring journey go to philips.to/little-more-action. To tweet/post or get updates on 'A little more action' please use/check #alittlemoreaction

To get more information about Philips personal health programs please go to www.philips.com/smallsteps

About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company, headquartered in the Netherlands, is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

About Authentic Brands Group, LLC

Authentic Brands Group (ABG) is a brand development company and owner of The Estate of Elvis Presley. ABG builds long-term value through the ownership of intellectual property associated with prominent fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG builds brand equity by partnering with best-in-class licensees and retailers. ABG's global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Michael Jackson® *managed brand*, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick's of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®. www.abg-nyc.com

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SOURCE Royal Philips

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Royal Philips

CONTACT: Orla Burke, OneVoice Connect, Orla.burke@fleishmaneurope.com / 00353 86 383 1417, or Shane Lennon, OneVoice Connect, Shane.lennon@fleishmaneurope.com / 00353 87 900 0320

Web Site: http://www.philips.com


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