Paramount Pictures and Eastern Air Lines Sign Marketing Partnership

Paramount Pictures and Eastern Air Lines Sign Marketing Partnership

Movie Cast arrives at World Premiere on custom wrapped 737

LOS ANGELES, July 21, 2016 /PRNewswire/ -- Eastern Air Lines today announced their partnership with Paramount Pictures in connection with the release of this summer's highly anticipated movie "Star Trek Beyond." In celebration of the movie release this weekend from Paramount Pictures, Skydance, Bad Robot and Perfect Storm Entertainment, the Miami based air carrier has wrapped an Eastern 737-700 aircraft with Star Trek Beyond imagery, and will fly the cast, filmmakers and special guests from Los Angeles to the movie world premiere in San Diego today.

https://photos.prnewswire.com/prnvar/20160721/391745

"We are honored and excited to be part of the celebration around the theatrical release of the new Star Trek Beyond film," said Edward J. Wegel, Eastern's President and CEO. "Partnering with Paramount Pictures is part of our corporate strategy of working with world class partners, and we hope that this will be the first of many such partnerships."

In addition to providing the special charter service flight to the premiere for VIP guests, Eastern's official StarTrek Beyond 737 Next Generation aircraft will also make a second trip to the premiere loaded with the film's fans attending the massive event on the eve of ComicCon. Starting today, the carrier will also offer Star Trek Beyond special promotions through their website and social media channels.

"It's great to see another long standing established brand like Eastern Air Lines getting an amazing reboot, and aligning with another storied franchise like Star Trek," commented LeeAnne Stables, President of Worldwide Marketing Partnerships & Licensing at Paramount Pictures. "And, of course, all our guests are looking forward to their ride to the movie premiere on the big 737 outfitted with all first class seats!"

"STAR TREK BEYOND," the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin ("The Fast and the Furious" franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In "Beyond," the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.

From Paramount Pictures and Skydance, "STAR TREK BEYOND" is a Bad Robot, Sneaky Shark, Perfect Storm Entertainment production. The film stars John Cho, Simon Pegg, Chris Pine, Zachary Quinto, Zoë Saldana, Karl Urban, Anton Yelchin and Idris Elba. Directed by Justin Lin, the third film in the franchise series is produced by J.J. Abrams, Roberto Orci, Lindsey Weber, and Justin Lin; and executive produced by Jeffrey Chernov, David Ellison, Dana Goldberg, and Tommy Harper. Based upon "Star Trek" created by Gene Roddenberry, the screenplay is written by Simon Pegg & Doug Jung.

"STAR TREK BEYOND" opens in theaters beginning July 22, 2016.

About Eastern Air Lines:
Eastern is the re-launch of the iconic Eastern Air Lines which operated from 1927-1991. The new Eastern currently operates from its main base at Miami International Airport with a fleet of five (5) 737 Next Generation aircraft. Eastern has ten 737 MAX aircraft on order and currently operates scheduled charter services throughout Latin America and the Caribbean, and also is the airline partner for several major professional sport teams in the US.

About Paramount Pictures:
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom, a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

Media Contact: Nicholas Loudon
912-433-5487
nicholas.loudon@easternairlines.aero

Photo - https://mma.prnewswire.com/media/391745/C.jpg

SOURCE Eastern Air Lines Group, Inc.

Photo:https://photos.prnewswire.com/prnh/20160721/391745
http://photoarchive.ap.org/
Photo:https://photos.prnewswire.com/prnh/20160721/391745
http://photoarchive.ap.org/
Eastern Air Lines Group, Inc.

Web Site: http://www.easternairlines.aero


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