India FM Radio Market Forecast & Opportunities, 2011-2021: TechSci Research Report

India FM Radio Market Forecast & Opportunities, 2011-2021: TechSci Research Report

NEW YORK, July 13, 2016 /PRNewswire/ --



FM Radio channels are one of the leading entertainment and information medium for
citizens in the country. The FM Radio service providers in the nation are increasingly
making their broadcasted shows more customer engaging, entertaining and informative.



FM Radio in India was launched in the year 1977 and have always remained popular among
various age groups of people in the country. As well, with the growing localization of FM
Radio shows, the popularity of FM Radio services witnessed an increase over last few
years.



India FM Radio Market
[https://www.techsciresearch.com/report/india-fm-radio-market-by-type-traditional-fm-radio-internet-fm-radio-by-sector-retail-real-estate-automobile-education-others-by-ownership-public-and-private-by-region-north-east-west-south-forecast-opportunities-2011-2021/713.html ]
: Outlook



FM Radio market is currently witnessing the exponential growth on the back of
increasing expansion initiatives of FM Radio channels supported by the government, growing
advertisement spending of brands to reach to the diverse customer base, increasing use of
internet radio, and so on.



Internet radio is relatively new concept to the India FM Radio ecosystem which helps
the FM Radio companies to reach to diverse geographies. With the increasing internet
penetration in the country more and more people are listening music via internet. Further,
the growing smartphone user base which is expected to cross 390 million by 2021 is driving
the internet FM radio market in the country.



Further, the ever-green consumer preference to listen to the radio during the
travelling hours is adding to more and more number of listeners to the FM Radio channels.
FM radio provides competitively in-expensive advertisement option to the local companies
to cater to the regional population which is alluring more and more advertisers into the
market.



India FM Radio Market: Key Drivers 



Ministry of Information and Broadcasting, Government of India continuous initiative to
make FM Radio services efficient and effective for every stakeholder in the ecosystem is
the key driver for the growth of FM Radio Market in the country.



Recently, the Ministry of Information and Broadcasting have released the notification,
inviting applications for e-auction of 266 FM radio channels across 92 cities to enhance
the FM Radio presence in the remote areas along with the enhanced presence across the
border states such as Jammu and Kashmir. The initiative is the second batch of roll-out of
FM radio channels under FM Phase III policy.



Earlier, in September 2015 the ministry had announced the results of the first batch
of private FM radio Phase III channels. The first batch of FM Phase III offered 135
channels in 69 cities. Reliance Network Broadcast Limited, HT Media Limited, Digital Radio
(Mumbai) Broadcasting Limited, Entertainment Network India Limited, Rajasthan Patrika
Private Limited, DB Crop limited, and so on are the key FM radio players to which radio
frequencies were allocated.



India FM Radio Market: Region wise Outlook 



The report provides the in-depth analysis of FM Radio market on regional basis
categorized as - North, West, South, and East. India had over 240 operational private FM
radio stations in 2015 and had over 100 million listenership. Among the region, North
India dominates the total Indian FM radio market. The presence of radio stations such as
Red FM, Radio Mirchi, Big FM, City FM, Hit FM, Big FM, etc. along with the high number of
listenership in the region are the key reasons for this flourishing growth. Further, the
adoption of FM Radio channels for advertisement and brand promotion, government
campaigning etc. enhances the revenue of the players in the region.



India FM Radio Market: Segmentation 



The India FM Radio Market can be segmented on the basis of Type of FM radio, By Public
and Private radio, Region, and Company.



Based on the Type of FM radio, the India FM Radio Market can be divided into the
following segments:




- Traditional
- Internet


Based on the Ownership, the India FM Radio Market can be divided into the following
segments:




- Public
- Private


Based on the by Sector, the India FM Radio Market can be divided into the following
segments:




- Consumer Goods
- Real Estate
- Automobile
- Education
- Others (Government, Retail, e-Commerce, Professional Services, NGOs, etc.)


Based on the Region, the India FM Radio Market can be divided into the following
segments along with the market share by key states:




- East
- West
- North
- South


India FM Radio Market: Key Players 



The key leading players in India FM Radio market are Prasar Bharti, Reliance Broadcast
Network Limited, HT Media Limited, Entertainment Network India Limited, HT Media Limited,
Music Broadcast Private Limited. Information on these key players is covered in the India
FM Radio Market report.



The report provides detailed company profiles with key segments including business
segments, product offerings, facts and figures along with the historical data and
operating history of the company.



Why Should You Buy This Report? 




- To gain an in-depth understanding of FM Radio Market of India
- To identify the on-going trends and anticipated growth over next five years
- To help industry consultants, FM radio providers understand the industry dynamics and
plan their market strategies
- To obtain research-based business decisions and add weight to presentations and
marketing material
- To gain competitive knowledge of leading market players
- To avail 10% customization in the report without any extra charges and get the
research data or trends added in the report as per the buyer's specific needs


The report is an outcome of in-depth primary and secondary research by industry
experts. This market research report is a strategic guide to industry players offering FM
Radio services in the Indian market and has strategized to enter into the Indian FM Radio
Market. The key trends and growth drivers, challenges, end user sector adoption trends,
etc. have been taken into consideration before devising the Indian market size and market
share for the FM radio market. The report discusses in detail about the reasoning behind
current market growth as well as historical market size and analysis, along with the
forecast market size and key reasons for the growth in the country.



Report Highlights: 




- Market Size & Forecast
- Market Share & Forecast - By Type, By Ownership, By Company, By Region
- Regional & Segmental Analysis
- Emerging Trends & Upcoming Opportunities
- Market Attractiveness Index
- Competitive Landscape
- Strategic Recommendations


Key Questions This Study Will Answer 




- What is the FM radio business model in India?
- How the key players are positioned on the basis of language, customers, etc.?
- What type of support is provided by the Government to help FM Radio ecosystem grow in
the country?
- What are the key drivers which will take the market to the next level?
- Which are the dominating regions in the country and how these regions will grow in the
coming years?
- Which are the key players providing FM Radio services? What is the market share of key
players in the India FM Radio Market and how market share dynamics will change in the
coming five years?
- Which are the key revenue generating sectors for FM Radio market in India?
- Which are the key opportunity areas to invest in the market?
- What are the key strategies to grow in India FM Radio market?


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