Loton, Corp's LiveXLive Subsidiary Enters Strategic Marketing and Distribution Agreement with Complex

Loton, Corp's LiveXLive Subsidiary Enters Strategic Marketing and Distribution Agreement with Complex

Agreement includes worldwide digital broadcast of all five days of Rock in Rio music festival from Lisbon

LOS ANGELES, May 19, 2016 /PRNewswire/ -- Loton, Corp's (OTC-PINK: LIVX) LiveXLive subsidiary has entered into a strategic marketing and distribution agreement with Complex, the most relevant online cultural discovery platform for millennials.

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Complex and LiveXLive will distribute the digital broadcast of the main-stage performances including numerous multi-platinum acts such as Bruce Springsteen & The E Street Band, Ariana Grande, Maroon 5, Avicii, Fergie, Hollywood Vampires, Charlie Puth, among others. Additional components offered to viewers include highlight clips, video on demand access, and use of LiveXLive's exclusive behind the scenes content, which will be promoted across the entire Complex network with over 300 million video views each month.

"With Complex's ability to reach and resonate with a massive millennial audience, this partnership is a significant step toward building a global audience not only around our premium festival content but also for the LiveXLive brand and network as a whole," said Robert Ellin, LiveXLive Founder and Chairmen. "Complex is one of the most engaged outlets with millennials, and this is just one of many strategic announcements we look to make with them as we continue to build the LiveXLive following globally."

All five days of coverage can be seen on LiveXlive.com and Complex.com May 19-20 and May 27-29.

LiveXLive is slated to launch their widely anticipated mobile application in late 2016. In advance of this launch, the company will continue to rapidly expand their premium content acquisition, creation, and distribution to become the first independent global music and lifestyle network.

About Complex
Complex is a media platform and an online community that publishes the best, most diverse and most relevant voices in culture, period. With over 57 million unique monthly visitors, 450 million monthly page views, and 300 million monthly video views Complex makes culture pop from its collection of partners, brands and its hub site Complex.com for one of the most sought after audiences of millennial influencers ever assembled.

About Loton, Corp (LIVX)
Loton, Corp (LIVX.OB) is a parent company in the emerging live / digital music space. The company's LiveXLive subsidiary intends to be the world's first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform will offer the broadcasts of the world's leading music festivals with multiday and multistage coverage, as well as unique concerts, intimate performances and cutting edge programming. This content will extend the live music experience to fans across the world via desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music, as well as related content such as showcase-interviews, backstage access, perspective-pieces from both fans and musicians, and coverage of music-inspired fashion, food and lifestyle. LiveXLive will cover all genres of music, from rock to pop and indie to electronic, while featuring artists ranging from major festival headliners to emerging and local artists performing at clubs and venues around the globe.

Forward Looking Statement
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.

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SOURCE Loton, Corp.

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Loton, Corp.

CONTACT: Business Inquiries, Schuyler Hoversten, Schuyler@livexlive.com; Media Inquiries, Michelle Steinberg, Michelle@domainintegrated.com; Media Inquiries, Brittney Le Roy, Brittney@domainintegrated.com

Web Site: http://www.livexlive.com


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