Cate Blanchett Attends the Sì Gathering Day Celebrating the New Fragrance Sì Le Parfum and the Sì Women's Circle

Cate Blanchett Attends the Sì Gathering Day Celebrating the New Fragrance Sì Le Parfum and the Sì Women's Circle

LONDON, May 25, 2016 /PRNewswire/ --



#SaySi



To celebrate the launch of the fragrance Si Le Parfum and the Si Women's Circle, an
exclusive cocktail party was held today at Florence Hall in London, in the presence of
Academy Award(R) winning actress Cate Blanchett, the face of the fragrance, and Roberta
Armani.



(Photo:
http://photos.prnewswire.com/prnh/20160525/371937 )




(Photo:
http://photos.prnewswire.com/prnh/20160525/371938 )




(Photo:
http://photos.prnewswire.com/prnh/20160525/371939 )




(Photo:
http://photos.prnewswire.com/prnh/20160525/371940 )




During the afternoon, press from all over the world discovered the new feminine
fragrance Si Le Parfum , set to launch in most countries this September.



Giorgio Armani says: "Si is my tribute to modern femininity - an irresistible
combination of grace, strength and independence of spirit."



To celebrate the first edition of the Si Women's Circle - a virtual project created by
Giorgio Armani to give a voice to today's women - the event was attended by three of the
five women who have told their stories as part of this initiative. The women featured in
the five videos made for the Si Women's Circle project have one thing in common: they have
all had the courage to say yes - or 'si' - to themselves and to their dreams and passions.



Cate Blanchett, for the cocktail chose to wear a powder pink Giorgio Armani sleeveless
dress, while for the press presentation during the day, she wore a Giorgio Armani New
Normal grey suit.



Roberta Armani, for the cocktail wore a Giorgio Armani black jacket with blue details,
silk trousers and embroidered top.



Charlotte Ranson, ballet dancer at the Opera de Paris and part of the Si
Women's Circle, chose to wear a Giorgio Armani blue dress for the cocktail, while for the
press presentation during the day, she wore a Giorgio Armani New Normal silk top with
pleated trousers.



Kee Yoon Kim, actress on stage in Paris and part of the Si Women's Circle, chose to
wear Giorgio Armani trousers combined with a silk embroidered top for the cocktail, while
for the press presentation during the day, she wore a Giorgio Armani New Normal double
breasted jacket with shirt and trousers.



Cecile Schmollgruber, 3D pioneer in San Francisco and part of the Si Women's Circle,
chose to wear Giorgio Armani black trousers and a white jacket with a contrasting black
graphic pattern for the cocktail, while for the press presentation during the day, she
wore a Giorgio Armani New Normal white silk shirt with black trousers.



http://www.armani.com






Photo:
http://photos.prnewswire.com/prnh/20160525/371937



http://photos.prnewswire.com/prnh/20160525/371938



http://photos.prnewswire.com/prnh/20160525/371939



http://photos.prnewswire.com/prnh/20160525/371940


Photo:http://photos.prnewswire.com/prnh/20160525/371937
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160525/371938
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160525/371939
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160525/371940
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160525/371937
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160525/371938
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160525/371939
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160525/371940
http://photoarchive.ap.org/
Giorgio Armani Parfums

CONTACT: Julien Bessaud VP International Communications & Image Giorgio Armani Parfums & Beauté / L'Oréal Luxe Julien.bessaud@loreal.com and +33(0)1-49-64-63-55


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