Samsung Electronics Showcases Innovations That Transform People's Lives at CES 2016

Samsung Electronics Showcases Innovations That Transform People's Lives at CES 2016


-- 2016 SUHD TVs with Quantum dot display are Samsung's smartest, most
advanced TVs yet, offering true-to-life picture quality and breathtaking
design
-- New Family Hub Refrigerator features 21.5" Full HD touchscreen helps
families connect and improves grocery management
-- Strengthens mobile portfolio with new smartwatch premium designs,
colours and watch faces with evolved offering of new products and
services


MISSISSAUGA, ON, Jan. 7, 2016 /CNW/ - Samsung Electronics Canada unveiled its vision for 2016 during its annual press conference at CES 2016. The company underlined the importance of innovation that makes a meaningful difference in people's everyday lives. Samsung revealed the new bezel-less curved SUHD TVs with Quantum dot displays, the connected Family Hub refrigerator and its newest smartwatch - the Gear S2 Premium.

"Samsung innovations allow Canadians to seamlessly stay connected and get closer to their passions, whether it's entertainment, cooking or the latest mobile technology," said Mark Childs, Chief Marketing Officer, Samsung Electronics Canada. "We are committed to strengthening our ecosystem and providing experiences with leading technology that make a real difference in the lives of Canadians."

Samsung delivered the press conference from a stage enhanced by its own display technology, using a large 18.3m x 4.8m curved screen, which the company designed and built using its own LED signage, to deliver immersive and ultra-realistic images of its products.

The Next Generation of Home Entertainment

Samsung unveiled its spectacular new line-up of SUHD TVs that feature exceptional picture quality with Quantum dot display, the world's first bezel-less curved design which is beautiful from every angle and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Samsung's 2016 SUHD TVs feature the world's only cadmium-free, 10-bit Quantum dot display, offering true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colors offered by Samsung to date. The future of display technology, Quantum dot display converts light into nearly any color in the visible spectrum without distortion or compromising on the brightness level, delivering the optimum viewing experience for consumers, regardless of the lighting environment.

This year, all Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung's 2016 Smart TVs make it easier for consumers to discover and access all their favourite content and services, from TV and movies to games and program information, all in one place. The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of set-top box, game console, OTT box or home theater system that is connected to the TV. This allows users to control all of the external devices with the Smart Control remote -- with no set-up required.

Samsung unveiled the latest additions to its audio product line-up, including the HW-K950 Soundbar, the company's first to feature Dolby Atmos®, and the industry's first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers incredible 5.1.4-channel sound.

The company also revealed the first Ultra HD Blu-ray Player, the HDR-compatible UBD-K8500, which offers four times the resolution and 64 times higher color expression than conventional Blu-ray players. When paired with Samsung SUHD TV's Quantum dot display, the new UHD Blu-ray player delivers exceptional picture quality. Available in Canada in March 2016, the UBD-K8500's built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs and allows consumers to also play CDs.

Intelligent Digital Appliances Transform the Kitchen

Samsung revealed the new Family Hub Refrigerator which helps families to connect, and provides new ways to manage, shop and prepare food. Its centrepiece is a 21.5" Full HD LCD touchscreen, a digital command centre for the connected home, which combines powerful performance with ground-breaking technology.

The Family Hub's Key capabilities include:


-- Improved Food Management: Three built-in cameras take a photo of the
inside of the refrigerator every time the door is closed so consumers
can always see what they have wherever they go, via their smartphone.
-- Family Communication Centre: The Samsung Family Hub Refrigerator enables
the family to write notes, post photos, share calendars and artwork,
right on the refrigerator's touchscreen, or using their smartphone if
they are away.
-- Connected Entertainment: With the Family Hub Refrigerator's built-in
stereo speakers, Canadians can stream their favourite music service, or
TV content from their Samsung Smart TVs directly to the touchscreen, as
well as connecting to their own Bluetooth speakers.


Breaking Barriers in Mobile Productivity and Wearable Technology

At the CES press conference, Samsung also introduced the Gear S2 Classic with two new unique colour variants--18K Rose Gold and Platinum--for a classic, timeless design. These new models reflect Samsung's commitment to bringing more choice to its consumers with new material varieties, providing users with diverse options to express and match their style while highlighting its circular design and advanced functionality.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories.

For more information on this press release including photos and related Samsung Newsroom articles, please visit news.samsung.com/global/samsung-electronics-showcases-innovations-that-transform-peoples-lives-at-ces-2016.

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About Samsung Electronics Canada

Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances and printers. Samsung is a leader in the Internet of Things space through, among others, our Smart Home initiatives. In 2014, Samsung was ranked one of the top 10 most influential brands in Canada, based on a study by Ipsos Reid. Committed to making a difference in communities across Canada, its Samsung Hope for Children corporate giving program supports children's education, sustainability and health-related issues. Globally, Samsung employs 319000 people across 84 countries with annual sales of $196 billion.

To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada.

SOURCE Samsung Electronics Canada

Samsung Electronics Canada

CONTACT: Rachel Wallace, North Strategic, rachel.wallace@northstrategic.com, 416-316-7155

Web Site: WWW.SAMSUNG.COM


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