ICFLIX Teams With Award-Winning Moroccan Director Noureddine Lakhmari to Co-produce "Burn Out"
ICFLIX Teams With Award-Winning Moroccan Director Noureddine Lakhmari to Co-produce "Burn Out"
DUBAI, UAE, November 12, 2015 /PRNewswire/ --
ICFLIX, the Middle East and North Africa's leading online streaming service has teamed
with award-winning, Moroccan director, Noureddine Lakhmari to co-produce "Burn Out".
(Logo:
http://photos.prnewswire.com/prnh/20130905/638220 )
The project was launched after ICFLIX expressed its admiration during a brief meeting
and especially after the success of the directors' previous award winning and critically
acclaimed movies, "Casanegra" and "Zero".
The film will debut next year in select cinemas around the world and also exclusively
to ICFLIX subscribers globally.
"ICFLIX is an opportunity for us artists in Morocco and the Arab world, because not
only do we have a free platform where we can show and express our art and creativity but
also it will allow us to grow and exist in the market," said Noureddine Lakhmari. "Usually
it was state TVs and French distributors who were making the rules, now ICFLIX will
democratize the whole game and I am happy for that. I'm also happy that many talented
filmmakers from our countries will get much more attention."
"Burn Out will be ICFLIX's first co-production from Morocco and is a powerful story
set in the rich and poor zones of the country's largest metropolis, Casablanca," said
Carlos Tibi, co-founder and CEO at ICFLIX. "We are delighted to be working with an
award-winning director and are certain the movie will achieve great success globally."
Written and directed by critically-acclaimed director, Noureddine Lakhmari, "Burn Out"
is set in the country's largest metropolis, Casablanca and revolves around three main
characters from different social backgrounds: A rich man who drives a Maserati through the
streets of Casablanca; a 13-year-old boy who shines shoes in an attempt to earn enough
money to pay for a foot prosthesis for his mother; and a young woman who is a student by
day and a call girl at night.
This will be the first of many cinematic productions planned for Morocco, with aims to
encourage Moroccan cinema to showcase content that represents the country at major
international festivals and to showcase those productions on the ICFLIX platform making
them accessible to the Arab communities around the world.
ICFLIX started its own original productions in 2014 with "HIV" and "Al Makida" and
will also premiere "Dunia," its first original Arabic animation production for kids this
December.
Notes for Editors
ICFLIX provides its users with access to its Jazwood (Arabic), Hollywood and Bollywood
content, including the largest library of Arabic movies and shows available online.
Additionally, subtitles and alternative audio options are available for a majority of the
content, making it accessible for French, Arabic and English speakers.
About ICFLIX
ICFLIX media FZ LLC was established in Dubai in 2012. The company provides its members
with convenient access to Hollywood, Bollywood and Jazwood (Arabic) content. It is the
first subscription-based online streaming service of its kind and offers movies, TV series,
cartoons, and documentaries. The service is currently available on over 8000 different
mobile and fixed Internet enabled devices including PCs, Macs, smart phones, tablets,
smart TVs and gaming consoles. Aside from its UAE headquarters, ICFLIX has offices in
Morocco, Egypt and Czech Republic.
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Photo:http://photos.prnewswire.com/prnh/20130905/638220
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ICFLIX Media FZ LLC
CONTACT: For more information and images please contact: Tel: +971-4-457-0390, Email: PR@icflix.com
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