Xyrena Announces Official Andy Kaufman Milk & Cookies Fragrance

Xyrena Announces Official Andy Kaufman Milk & Cookies Fragrance

Andy Kaufman to Reemerge on SNL's 40th Anniversary

NEW YORK, Oct. 7, 2015 /PRNewswire/ -- On October 11, exactly 40 years after his appearance on Saturday Night Live's premiere episode in 1975, legendary performance artist Andy Kaufman will reemerge... with his own celebrity fragrance. LA perfumery Xyrena announced today that it is introducing Andy Kaufman Milk & Cookies in honor of Kaufman's life and works. The fragrance will make its public debut at the annual Andy Kaufman Award show, taking place on October 11th at UCB East in NYC.

Photo - http://photos.prnewswire.com/prnh/20151006/274767

"Andy Kaufman once said, 'There's no way to describe what I do. It's just me,'" said Killian Wells, Founder of Xyrena. "That quote and Andy's opposition to the societal norm has always resonated with me. As a New York native and fan I'm excited to pay homage to Andy's undeniable genius."

Andy Kaufman Milk & Cookies is a gourmand fragrance inspired by Kaufman's historic performance at Carnegie Hall in April 1979, after which he took the audience of 2,800 people out for milk and cookies with 24 buses he had waiting outside the venue. The audience was taken to the NY School for Printing at 439 W 49(th) St. Formulated by Wells, Milk & Cookies opens with top notes of sugar and sweet butter then develops into a heart of fresh baked chocolate chip cookies and a delicate note of creamy milk, followed by bottom notes of vanilla extract and white musk.

"It's great to have Andy brought back, in any way, even if only in a bottle. Call me crazy but I still fantasize about the day when Andy will return, performing in front of live audiences again," said Andy's brother, Michael Kaufman.

Everyone attending the Andy Kaufman Award show will receive an exclusive sample of the Extrait de Parfum. A commercial spot for Milk & Cookies will also be released this week featuring digitally remastered footage from Andy Kaufman Plays Carnegie Hall.

The fragrance is available for pre-order starting today (at Xyrena.com/Andy) in both Extrait de Parfum & Vibe Spray (for body & room).

For more information, visit www.xyrena.com.

Media Contact:

Killian Wells
(844) 4-XYRENA

SOURCE Xyrena

Photo:http://photos.prnewswire.com/prnh/20151006/274767
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151006/274767
http://photoarchive.ap.org/
Xyrena

Web Site: http://www.xyrena.com


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