Startup Lifestyle Media Hybe Shifts Into High Gear at Slush 15

Startup Lifestyle Media Hybe Shifts Into High Gear at Slush 15

HELSINKI, October 20, 2015 /PRNewswire/ --



- Who are the people building the future?



Targeted to anyone interested in entrepreneurial mindset, startups and the future of
work, fresh new startup media Hybe [http://www.hybe.com ] is shifting into high gear after
a soft launch. The Hybe TV show is presented by two Nordic startup scene veterans, Anna
Bessonova and Greg Anderson.



https://www.youtube.com/watch?v=1O0_KsqWAU0



"A lot of startup coverage is focused on tech, or funding, or both. We feel it goes
deeper, that there is a whole new way of working and living. Startup lifestyle is setting
a completely new scene. We want to dig into it and inspire the world at large," executive
producer Anna Bessonova explains.



Hybe explores a variety of topics from health, education and crowdfunding to design,
failure, gaming and music. The production is based in the Nordics but all content is made
in English with a global audience in mind.



"Our aim is to be the number one companion in exploring the entrepreneurial lifestyle.
Hybe explores a variety of topics from health, education and crowdfunding to design,
failure, gaming and music. Hybe is where you can read, watch and listen to unique stories
of doers and makers across all industries, around the globe. Whether you're a startup
enthusiast or just inspired by new ways of working, we're for you," Anna Bessonova says.



Multichannel Hybe takes you beyond the hype 



The hottest startup TV show on planet, Hybe TV, premiered on Finnish television
channel MTV3 in September. The first three episodes have each gathered an average of
70,000 viewers combined on TV, web TV and the Hybe.com [http://hybe.com ] website.



Every episode includes in-depth interviews of interesting startup personalities,
visits to startup events from Tokyo and London to Istanbul and Stockholm, the hottest new
startups, two minute speed pitching in a taxi and crazy random segments ranging from
pirates to entrepreneurs pitching to VCs in ice-holes.



The Hybe.com [http://hybe.com ] website boils down to a news service and content
discovery platform presenting the latest in startups, innovation and entrepreneurial
lifestyle. In addition to original articles and videos, Hybe.com [http://hybe.com ]
includes content from partners.



"Hybe sets out to establish an audience that is busy, demanding and world-wide. We are
creating a world-class cross-media experience that encourages followers to engage with us
anytime, anywhere. This is a very attractive opportunity for marketeers who are looking to
reach fast moving global minds," says Hybe CEO Tatu Tahkokallio.



Hybe Media is based in Helsinki, the startup hotbed of Nordics.



List of Hybe episodes so far 



Power of the Crowd [http://www.hybe.com/hybetv/episode1-power-of-the-crowd ]



In the first episode of Hybe, we hear coder and children's book author Linda Liukas
talk about her record-breaking crowdfunding campaign, we take a peek into the Danish
startup scene, we dive into a hole in the ice in a pitching event in Oulu and much more.



Hacking Health [http://www.hybe.com/hybetv/hybe-tv-series-episode-2-hacking-health ]



In this episode we meet a researcher determined to stop people from aging. Two
brothers from Sweden tell us why they decided to start a company that makes a difference
in the everyday life of diabetics. Anna has a taste of a drinkable meal and Greg meets
with a Finnish biohacker to enjoy a kick-ass cup of coffee.



Passion for Design
[http://www.hybe.com/hybetv/hybe-tv-series-episode-3-passion-for-design ]



In this episode we meet three young women who made second hand fashion into a
business. Shoe designer Minna Parikka shares her advice for aspiring entrepreneurs and
fashionistas. We visit Germany to see what pirates and startups have in common and hear
why the trendiest drink of today comes from a tiny Finnish country town.



Falling Hard for Hardware
[http://www.hybe.com/hybetv/episode-4-falling-hard-for-harware ]



In this episode we're diving deep into the world of hardware startups and physical
products. We meet some interesting people and robots at STHLM Tech Fest. We try out a
button with endless usage possibilities. We hear the story of a Danish company that brings
life to animated characters and meet a man who gave up the glamorous start up life for
smoked fish.



HYBE is an international startup lifestyle media company, and key companion for
audiences in search of knowledge and inspiration about entrepreneurship and innovation.
HYBE original stories, online videos and the TV series are available on HYBE.COM
[http://hybe.com ], through the HYBE App (iOS and Android) and with selected television
networks worldwide. As a startup itself, HYBE's vision is to become a role model for the
thriving future of media, with an ecosystem centred around agile journalists, open
technology and innovative business models. www.hybe.com [http://www.hybe.com ]




 
For further information, please contact 
Tatu Tahkokallio, CEO, Hybe 
Tel. +358-40-502-6166 
EmptyBreak:MARKER 
Anna Bessonova, Executive Producer, Hybe 
Tel. +358-44-038-8040 
Email anna.bessonova@hybe.com 
EmptyBreak:MARKER 
Agency contact: Christina Forsgard, Netprofile 
Tel. +358-40-517-9192 


 



Hybe


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Profile: intent