Ola Partners With Viacom18 Motion Pictures to Run a Joint Contest for 'Pyaar ka Punchnama 2'

Ola Partners With Viacom18 Motion Pictures to Run a Joint Contest for 'Pyaar ka Punchnama 2'

MUMBAI, October 15, 2015 /PRNewswire/ --



- The Campaign Will Give Ola Customers Exclusive Access to the Pre-screening of the
Movie 



- Customers Also Stand a Chance to Meet Their Favourite Star Cast in an Ola



Ola, India's most popular personal transportation app, is collaborating with Viacom18
Motion Pictures for its upcoming hilarious rom-com 'Pyar ka Punchnama 2', enabling access
for Ola customers to an exclusive pre-screening of the movie. The Ola customers also stand
a chance to meet the star cast in an Ola! 'Pyaar Ka Punchnama 2' is the second edition of
the iconic youth franchise 'Pyaar ka Punchnama' that is set to release on October 16.



     (Photo:
http://photos.prnewswire.com/prnh/20151015/10132671 )




The joint campaign starts a day before the release of the movie. It will include
Twitter contests themed on the movie, with a lucky winner getting an opportunity to ride
with the stars of the movie in an Ola. Ola will also give them a chance to interact with
the stars and know more about the movie and their experience of the shoot. The Twitter
hashtag for the contest will be #olapkp2.



Ola, in association with Viacom18 Motion Pictures, will introduce a category on its
app, using which Ola users will get exclusive access to pre-screening of the movie.
Customers can tap on the category and request a free pre-screening invite delivered to
their doorstep, the same way they'd order a cab. The passes are limited and will be made
available on a first-come first-serve basis. The pre-screening will take place in Delhi
and Mumbai. Selected customers will be given a free ride to and from the screening venue.



Sudarshan Gangrade, Vice President - Marketing at Ola said, "We are really excited to
partner with Viacom18 Motion Pictures for the joint campaign of 'Pyaar ka Punchnama 2'.
Our users, representative of the country's passions, love Bollywood and sports. This is a
wonderful opportunity to engage with them, by getting them to meet their favourite stars,
in person. At Ola, we are constantly innovating on partnerships that bring privileged
access like never before, to our users around things they enjoy. We look forward to
working with Viacom18 media on many more such campaigns in time to come."



Rudrarup Datta, VP - Marketing at Viacom18 Motion Pictures added saying, "PKP2 is a
great fun ride, which connects with the pulse of today's youth. We at Viacom18 are
constantly looking at pushing the envelope to engage with our viewers. We are very happy
to partner with Ola on this interesting engagement for our viewers."



Ola in the past has tied-up with teams of the Indian Premier League and the Indian
Super League to offer match tickets and with select movie houses to offer 'Ola Premiere'
tickets to its users, straight from the app.



About Ola:



Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola
(formerly Olacabs), is India's most popular mobile app for personal transportation. Ola
integrates city transportation for customers and driver partners onto a mobile technology
platform ensuring convenient, transparent and quick service fulfilment. Ola is committed
to its mission of building mobility for a billion people. Using the Ola mobile app, users
across 100+ cities can book from over 250,000 cabs, 75,000 auto rickshaws, Kaali Peeli
taxis and yellow taxis on its platform. The app is available on Windows, Android and iOS
platforms. Ola recently acquired TaxiForSure, India's second largest cab aggregator, which
continues to operate as an independent brand. Please visit www.olacabs.com
[http://www.olacabs.com ] for more information.



About Viacom18 Motion Pictures:  



Viacom18 Motion Pictures is India's finest fully-integrated motion pictures studio
that has emerged as a force to reckon with by delivering a stream of critically and
commercially successful films. Offering differentiated and meaningful cinema, some of its
iconic releases have been 'Gabbar is Back' (2015), 'Mary Kom' (2014), 'Queen' (2014),
'Bhaag Milkha Bhaag' (2013), 'Madras Café' (2013), 'Special 26' (2013) and 'Kahaani' (2012)
to name a few. Viacom18 Motion Pictures is also one of the few studios to have
successfully ventured into regional films across languages like Bengali, Marathi, Punjabi
and from the South. The studio has also backed path-breaking and much-appreciated creative
work in the form of hits like 'Bombay Talkies', 'Gangs of Wasseypur I and II, 'OMG - Oh My
God!, Manjunath, Shaitan, That Girl in Yellow Boots, Pyaar ka Punchnama, Inkaar, Saheb,
Biwi Aur Gangster Returns, Margarita With A Straw, Drishyam and Boss amongst others.



The strategic alliance with Paramount Pictures to market and distribute PPI line-up in
the Indian sub-continent has seen blockbusters like Transformers Dark of the Moon, Mission
Impossible: Ghost Protocol, Madagascar 3, Hugo, Paranormal Activity, G.I. Joe: Retaliation,
Jack Ryan: Shadow Recruit, Noah, Transformers - Age of Extinction, Terminator Genisys and
Mission Impossibe: Rogue Nation to name a few.




 
Media Contact:  
Soumitra Chand 
media@olacabs.com 
+91-9535044316 
Manager - Corporate Communications and PR, Ola 


 





Photo:
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Photo:http://photos.prnewswire.com/prnh/20151015/10132671
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Photo:http://photos.prnewswire.com/prnh/20151015/10132671
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