Nespresso Adds New Tone to its Advertising Campaign With Jack Black and George Clooney

Nespresso Adds New Tone to its Advertising Campaign With Jack Black and George Clooney

LAUSANNE, Switzerland, October 29, 2015 /PRNewswire/ --



Nespresso has cast a new leading man to star alongside brand ambassador George Clooney
for the latest communication campaign. Playing himself, Jack Black is bringing a new twist
to the campaign which will debut on 29th October http://www.nespresso.com/whatelse.



     (Photo:
http://photos.prnewswire.com/prnh/20151028/281348 )




     (Photo:
http://photos.prnewswire.com/prnh/20151028/281349 )




     (Photo:
http://photos.prnewswire.com/prnh/20151028/281350 )


The new Nespresso advert playfully explores the concept of 'What Else?', provoking
viewers to consider the unparalleled unique qualities that Nespresso offers to make every
coffee moment incomparable. 'What Else?' encapsulates all of the elements that combine to
create the ultimate coffee experience - everything from the unique approach to sustainable
coffee, the unparalleled coffee quality through to the unsurpassed deep coffee expertise,
stylish boutiques and innovative services and much more.



Nespresso's Chief Customer Officer, Alfonso Gonzalez explains: "We are delighted that
Jack Black is featuring in our tenth communication campaign, which focuses on his
discovery of the 'Nespresso difference', with the guidance of the ever smooth Clooney.
Together Jack and George are a dynamic duo, adding even more fun and humour to this year's
campaign which we think will appeal to Club Members and coffee lovers alike. There are
many things we do at Nespresso to create the ultimate coffee experience, and this year we
wanted to prompt people to think about what makes Nespresso different and unique to them,
which is perfectly summarised in 'What Else'.



The phrase 'What Else' featured in the first ever George Clooney commercial in 2006.
Many Hollywood heavyweights have joined George Clooney over the years to continue the saga
including John Malkovich, Matt Damon and most recently, Jean Dujardin.



Visit http://www.nespresso.com/whatelse to discover the commercial.



Contact information 



Julia Csiky, Brand PR Communication Manager, julia.csiky1@nespresso.com



About Nestlé Nespresso SA  



For information, visit the Nestlé Nespresso corporate website:
http://www.nestle-nespresso.com






Photo:
http://photos.prnewswire.com/prnh/20151028/281348



http://photos.prnewswire.com/prnh/20151028/281349



http://photos.prnewswire.com/prnh/20151028/281350


Photo:http://photos.prnewswire.com/prnh/20151028/281348
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Photo:http://photos.prnewswire.com/prnh/20151028/281349
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Photo:http://photos.prnewswire.com/prnh/20151028/281350
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151028/281348
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151028/281349
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151028/281350
http://photoarchive.ap.org/
Nestlé Nespresso SA


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