Experience Mars on Earth With Unique Innovation for 'The Martian'

Experience Mars on Earth With Unique Innovation for 'The Martian'

MUMBAI, October 21, 2015 /PRNewswire/ --



Is it possible to experience Mars on Earth? Can you experience the same, thrill,
adventure and challenge of what a Martian does? Fox Star Studios hired Active Media
Innovations to promote their film 'The Martian' with an objective to make
audiences experience virtual Mars, which was made possible by innovations such as Oculus
Rift technology and life-size Holography.



     (Photo:
http://photos.prnewswire.com/prnh/20151021/10132990 )




With Oculus Rift technology one can see the real-life terrain and surroundings of
Mars. This technique was not only appreciated by audiences but was given a big thumbs up
by the ISRO scientists who experienced Mars with Oculus during a special screening of the
film 'The Martian'.



Another innovation called life-size Holography, an anti-gravity stunt, was used to
enhance the users' experience. The Holography station was installed in major cinema halls
to create a WOW FACTOR. It was the first time an event at this scale was held for cine
goers.



Used for the first time in India, Water Mapping technology showcased glimpses of the
movie at the Mumbai Sea Line, Mahim causeway.



"The euphoria amongst the audience after experiencing innovation really makes us feel
exultant. A successful innovation is a proper blend of creativity, technology and hard
work. Appreciation from, the scientist form ISRO was the real achievement of our immense
hard work and sincere research. We hope that our association with 20th Century Fox goes
along with their upcoming movies," says Emraan Kureshi, Founder and Managing Director,
Active Media Innovations.



About the movie



When astronauts blast off from the planet Mars, they leave behind Mark Watney (Matt
Damon), presumed dead after a fierce storm. With only a meager amount of supplies, the
stranded visitor must utilize his wits and spirit to find a way to survive on the hostile
planet. Meanwhile, back on Earth, members of NASA and a team of international scientists
work tirelessly to bring him home, while his crew mates hatch their own plan for a daring
rescue mission.



About us:



Active Media Innovations is a global pioneer in innovative brand communication.
Innovating brand experiences that are immersive, engaging and interactive, helping brands
connect with consumers to create WOW MOMENTS.



Combining out-of-the-box thinking with state-of-the-art technologies like augmented
reality, virtual reality, gesture control, multitouch interaction and 3D projection
mapping, we surprise and delight audiences, delivering results in increased brand loyalty
and sales. A leader in outdoor innovation, innovative ambient advertising to propagate
brand experiences that get top-of-the-mind recall through social media and traditional PR
channels, ensuring the widest viewership possible.



Active Media Innovations has developed award winning campaigns
[http://www.activemediainnovations.com/about.html ]  incorporating augmented reality,
interactive billboards, outdoor advertising, interactive marketing, intelligent product
displays, special effects photo kiosks and interactive virtual worlds for clients such as
McDonalds, Unilever, Fox Star Studios, Converse, Tata Docomo, Reliance Digital, etc.




 
Media Contact: 
Merlin Sequeria 
merlin@activemediainnovations.com 
+91-8655094603 
Active Media Innovations 


 





Photo:
http://photos.prnewswire.com/prnh/20151021/10132990


Photo:http://photos.prnewswire.com/prnh/20151021/10132990
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151021/10132990
http://photoarchive.ap.org/
Active Media Innovations


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