Aaj Tak Crosses 10 Million Likes on Facebook

Aaj Tak Crosses 10 Million Likes on Facebook

NEW DELHI, October 20, 2015 /PRNewswire/ --



- The Nation's No. 1 News Channel is the Most Loved on Facebook With Over 1 Crore
Likes



- Aaj Tak Grows From 1 million to 10 million Likes in Just Around Two-and-a-half Years



The nation's No. 1 News channel Aaj Tak crosses another milestone by crossing 10
million likes on Facebook. Aaj Tak is the first news brand in the country to accomplish
this feat making it the most watched, followed, liked, commented and also the most
engaging channel across platforms. After dominating TV News, Aaj Tak extends its
leadership to the digital and social media space, with other news brands trailing far
behind.



Aaj Tak achieved the first milestone of 1 Million likes on Facebook in April 2013.
There has been no stopping since, with the channel growing at a rapid pace to cross the 10
million Likes milestone in such a short span. The number of followers on the channel's
social media page has been growing at a tremendous pace through the months and years,
especially during news heavy periods like the elections that see increased interest in
news.



The Aaj Tak Facebook page has the most active users with an average weekly engagement
of around 3.8 million users as per data over the last 1 week of reaching 1 crore likes.
The fans don't just stop at liking the page but go on to commenting, interacting and
sharing content from the Aaj Tak page.



The channel has been a pioneer to integrate Facebook and social media with television
programming with regular polls, debates and viewer interactivity. Real time updates on the
channel of reactions and comments from Facebook fans during the IPL and World Cup have
ensured high engagement. Aaj Tak has also used the platform robustly to connect people
directly with celebrities through Facebook chats. High engagement through news videos and
a series of far reaching campaigns on Facebook like 'Dilli Ke Dil Mein Kya hai?' have also
ensured the growing popularity of the channel across all platforms.



The channel's dominance on social media with this landmark figure clearly establishes
that whatever be the medium, if it's News the nation turns to Aaj Tak.



Aaj Tak Facebook page: www.facebook.com/aajtak [http://www.facebook.com/aajtak ]



About Aaj Tak



For information about Aaj Tak, visit www.aajtak.in [http://www.aajtak.in ].




 
Contact: 
Vishwalok Nath 
Head - Marketing & Syndications 
India Today Group 
E-mail: vishwalok.nath@intoday.com 


 



India Today Group (Digital)


-------
Profile: intent