5280 Broadcast Hires Scott Barella as CTO, Extends Reach into OTT Video Delivery

5280 Broadcast Hires Scott Barella as CTO, Extends Reach into OTT Video Delivery

CENTENNIAL, Colo., Oct. 9, 2015 /PRNewswire/ -- 5280 Broadcast, a leading broadcast system integrator, announced today that it has hired Scott Barella as its new Chief Technology Officer to expand its presence in the rapidly emerging Over The Top (OTT) video distribution market.

According to Tony Roccanova, Chief Operations Officer of 5280 Broadcast, "The business of video content delivery is changing at a rapid pace, and no one is more prepared for this transition than Scott Barella. He has valuable insight into new types of IP video compression and distribution technology."

Over the past thirty years, Barella has built a successful career spanning all facets of broadcast video distribution, including traditional broadcast system design, RF engineering, and product development as well as product marketing. His most recent accomplishments include the development of several hybrid Digital Video Broadcast and Cable (DVB-C)/OTT set tops with key European middleware OEMs and U.S. transcoding companies for Inspur Americas, LLC. Such hybrid systems offer operators practical means to keep pace with today's OTT offerings and retain subscribers without having to replace their entire headend infrastructure.

5280 Broadcast plans to leverage Barella's unique combination of IT and video technology knowledge to develop hardware and software enhancements for existing manufacturers in order to deliver the most complete and custom OTT video delivery systems. The company also plans to provide ongoing post-deployment system level support to content distributors both domestically and internationally.

Barella says, "There are huge changes in our industry and hybrid OTT services will force us all to think in completely new ways. In doing so, I believe 5280 Broadcast will essentially be redefining the role of the System Integrator." He also said, "Working with Tony Roccanova and his staff at 5280 Broadcast is especially exciting because of this dynamic emerging technology."

About 5280 Broadcast: 5280 Broadcast, Inc. was founded in 2006 with the goal of providing broadcast video clients with system solutions anchored in best engineering practices and practical experience. The company has built an impressive client base, including broadcast networks, cable MSOs, local TV stations, and large event venues.

Contact:
Tony Roccanova
5280 Broadcast, Inc.
720-488-0980
Email

SOURCE 5280 Broadcast

5280 Broadcast


-------
Profile: intent