Spice Up Your Foodtainment Quotient With Living Foodz

Spice Up Your Foodtainment Quotient With Living Foodz

MUMBAI, September 8, 2015 /PRNewswire/ --



Living Entertainment Brings to You an International Food Experience From 11th
September 2015  



Living Entertainment announces the launch of an international food and lifestyle
channel 'Living Foodz'. This foodtainment channel specializes in exploring the evolving
social status of food; moving out of the confines of the conventional kitchen into a world
of entertainment and adventure with food. Having food at its core, Living Foodz will
explore different perspectives towards food and the way it touches people - from lifestyle,
travel, wellness to food infotainment and reality. The channel will be available across
all DTH providers like Dish TV, Tata Sky, Airtel, Videocon and all other leading cable
networks in dual feed Hindi and English from 11th September 2015.



     (Photo:
http://photos.prnewswire.com/prnh/20150908/762808)




Living Entertainment in India will be an extension of the Living network belonging to
Essel Group which already exists in the international markets. Living aims at bringing
alive all things factual with an element of entertainment in order to appeal to the global
audiences. Living in India will truthfully echo the 'Living' philosophy and encompass
everything that will help one to discover, awaken and transform oneself.



In sync with the corporate brand positioning of ZEEL - "Vasudhaiva Kutumbakam -The
World is My Family", Living Foodz will resonate the philosophy perfectly with the
energetic programming mix all shot in HD. For the Indian market, Living Foodz will be the
international food & lifestyle channel that will have a universal feel; which will appeal
to the new age Indian. This foodtainment channel is targeted at both men and women across
all age groups in urban digital households. The core audience set would comprise of
well-travelled & connected people with high interest level of food.



Within a year, Living Foodz will be available across countries worldwide producing
global food content for global audiences. The audience will be taken on an exhilarating
food expedition alongside eminent celebrity chefs and food personalities like Ranveer Brar,
Gautam Mehrishi, Rocky & Mayur, Vicky Ratnani, Kunal Kapur, Rakhee Vaswani through their
different shows. With a substantial increase of audience interest in various niche sectors,
Living Foodz, has the right formula that is sure to enthrall one and all.



Speaking on the new initiative, Dr. Subhash Chandra, Chairman, ZEEL and Essel Group
said, "We are very proud to present Living networks in India. This is yet another endeavor
from our group to bring the world closer through entertainment. Living is all about global
mindsets and experiences. This is also in line with our group philosophy of "Vasudhaiva
Kutumbakam - The World is My Family". Our group has always believed in creating not just
great content but building genres and brands that are milestones."



Also present for the launch, Mr. Punit Goenka, Managing Director & CEO, Zee
Entertainment Enterprises Limited said, "With Living, we intend to make global content for
global audiences. This will be for the first time ever that original content from India
will be available to audiences across the globe. We are very proud to present this new
form of entertainment to our audiences" 



Commenting on the occasion Mr. Piyush Sharma, CEO, Zee Living- India APAC says,
"Living is our endeavor to showcase audiences with great lifestyle content. Growth of
digitization is leading to fragmentation of audiences, thereby creating an opportunity for
differentiated and genre specific content. Moreover, increasing digital households are
giving rise to increased audience expectations and demand for more diverse viewing
opportunities. Under this scenario we are providing Living Foodz to people who love
exploring and knowing more about food."



Commenting on the occasion Mr. Rajiv Kheror, President Strategy & Planning,
International Business says, "Food is a worldwide phenomena. Audiences across the globe
wants to enjoy and understand food like never before. Your thirst for Foodtainment is
about to be quenched with "Living Foodz" - the new destination for the best in food and
entertainment. We are all set to redefine food content in minds of Indian viewers."  



Living Foodz will have 12+ hours of original programming (in the first week). Some of
the prime time shows are




- Food Xpress: Rocky & Mayur, the awesome twosome get on the trail of the most
exciting and incredible food journey to discover India's spiciest, most exotic,
expensive and extreme food. Every episode will take your through the length and
breadth of India to discover that one dish.
- Chef on Wheels: The show is about the endless roads, a bike, a chef and absolutely
gorgeous farm fresh produce. Chef on Wheels goes back to where our fruits and veggies
originate to organic farms and meet the people behind it while discovering the places
and stories unknown with chef Gautam Mehrishi
- Vickypedia: Presenting Chef Vicky Ratnani as the master of International cooking in
his brand new show Vickypedia. Vicky takes you on a whirlwind tour of some of the most
fabulous recipes across the world.
- The Great Indian Rasoi: Newer places, new experiences and mouth-watering food. The
most authentic 'on the road' exploratory food show is back in its brand new season
with Chef Ranveer Brar.
- Pickle Nation: An entertaining journey across India to meet the legendary artisans &
communities who create a lifetime of memories and magic with their jars of 'Pickles'.
- Good Food America: Foods expert, Chef Danny Boome takes viewers on a culinary
adventure in search of the best and healthiest restaurants in America.
- Peggy's Kitchen Cures: Registered holistic nutritionist, health educator and culinary
consultant Peggy Kotsopoulos whips up healthy and delicious dishes that are both
good...and good-for-you! Whether it's Pumpkin Mousse or her famous Mediterranean
Quinoa Salad, Peggy has the recipe for what ails you!


Living Foodz will be adopting a 360 degree approach to attract maximum eyeballs. Being
a television channel, the brand will use television as a lead medium to excite viewers.
The ZEEL network strength will be utilized for the maximum. Other mediums of promotion
including DTH and print, coupled with a robust digital and social media presence to engage
with audiences at different touch points has been put in place. Helios media has been
roped in for providing advertisement revenue and Scarecrow communications as the creative
agency for the channel. Living Foodz will also create various on ground and consumer
connect initiatives to draw in a stronger resonance.



Tune into Living Foodz from 11th September 2015. 



About Zee Entertainment Enterprises Limited (ZEEL): 



Zee Entertainment Enterprises Limited is one of India's leading television media and
entertainment companies. It is amongst the largest producers and aggregators of Hindi
programming in the world, with an extensive library housing over 210,000 hours of
television content. With rights to more than 3,500 movie titles from foremost studios and
of iconic film stars, ZEE houses the world's largest Hindi film library. Through its
strong presence worldwide, ZEE entertains over 959 million viewers across 169 countries.
ZEE has been selected Business Superbrands 2010-11, Industry Validated.



Pioneer of television entertainment industry in India, ZEE's well-known brands include
Zee TV, Zee Cinema, Zee Anmol, Zee Smile, &TV, Zee Action, Zee Classic, &pictures, Zee
Salaam, Zee Cafe, Zee Studio, Zee ETC Bollywood, Zindagi, Zing, Ten Sports, Ten Cricket,
Ten Action, Ten Golf and Zee Q. The company also has a strong offering in the regional
language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla
Cinema, Zee Telugu, Zee Kannada and Zee Tamizh. The company's recently launched HD
offerings include Zee TV HD, Zee Cinema HD, Zee Studio HD, &pictures HD, &TV HD and Ten
HD.



ZEE and its affiliate companies have leading presence across the media value chain
including television broadcasting, cable distribution, direct-to-home satellite services,
digital media and print media amongst others. More information about ZEE and its
businesses is available on http://www.zeetelevision.com.




 
For further information, please contact:  

 
Living Foodz 
Adhishree Murdia 
Cell: +91-9819077699 
E-mail: adhishree.murdia@zee.esselgroup.com

 
Trupti Roy 
MSLGROUP 
Cell: +91-9833887715 
E-mail: trupti.roy@mslgroup.com

 
Reema Shah 
MSLGROUP 
Cell: +91-9987574470 
E-mail: reema.shah@mslgroup.com  


 





Photo:
http://photos.prnewswire.com/prnh/20150908/762808


Photo:http://photos.prnewswire.com/prnh/20150908/762808
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150908/762808
http://photoarchive.ap.org/
Living Entertainment


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