French TV Cchannel D17 Cements Audience Engagement Strategy

French TV Cchannel D17 Cements Audience Engagement Strategy

LONDON, September 15, 2015 /PRNewswire/ --



Unveils new audience app powered by Kantar Media's SyncNow technology 



French music television channel D17 [http://www.d17.tv ] has enriched the viewing
experience for its audience with a new app that forms a major element of its second screen
strategy.  'D17 Connect' feature synchronises content between the main and companion
screens and is powered by Kantar Media's SyncNow
[http://www.kantarmedia-audiences.com/our-offer/syncnow ] technology.



     (Logo:
http://photos.prnewswire.com/prnh/20150428/742592 )




Kantar Media's SyncNow service makes smart devices, including smartphones, tablets and
smart TVs, 'content aware' so that material being watched on the main screen can be
supplemented with relevant and synchronised content on the mobile device.



Using Kantar Media's SyncNow technology, D17 App with Connect feature identifies the
TV programme being viewed on the main screen and simultaneously delivers related material
to the device, regardless of time-shift and distribution delays.  The personalised content,
which includes recommendations, playlists, quizzes, contests and biographies of artists,
provides an additional viewing dimension for D17's audience, which is primarily 'GenY'
(males and females between 15 and 25).



"Kantar Media's SyncNow technology lets us bridge the gap between the television and
mobile device as audiences increasingly engage with both simultaneously.  Making this
all-important link allows us to maintain maximum audience engagement before, during and
after the content is aired," explains Nicolas Delloye, head of digital at D17.  "This
personalised content enriches the TV viewing experience and is therefore a core element of
our audience engagement strategy."



Jean-Michel Masson, Global Director of Watermarking Solutions at Kantar Media
comments: "D17's audience engagement strategy illustrates its forward-thinking approach
and we are proud that it has selected SyncNow to facilitate this through its audience app.
 Using SyncNow will allow D17 to connect TV viewing and online interaction, thereby
driving new audience targeting opportunities through the second screen."



SyncNow can also be used by advertisers to enhance existing marketing campaigns.
 Synchronising their TV advertising strategy with the app helps to engage directly with an
identified audience, thereby increasing the effectiveness of the campaign.



Kantar Media has extensive knowledge of the TV-synchronised app market, working with
broadcasters and content providers including Channel4 in the UK, TF1 and M6 in France, RTL
in the Netherlands and Belgium, NPO in the Netherlands, La3 and DeAgostini in Italy, Kanal
D in Turkey, Wowow in Japan, TVB in Hong Kong and Warner Bros in the US.



About Kantar Media  



Kantar Media is a global leader in media intelligence, providing clients with the data
they need to make informed decisions on all aspects of media measurement, monitoring and
selection.  



Part of Kantar, the data investment management arm of WPP, Kantar Media provides the
most comprehensive and accurate intelligence on media consumption, performance and value.



Web: http://www.kantarmedia.com
Twitter: @kantar_media [http://www.twitter.com/kantar_media ]
LinkedIn: company/kantarmedia [https://www.linkedin.com/company/kantar-media ]




Press Contact:
Email: presscontact@kantarmedia.com
+44(0)1420564346




Photo:
http://photos.prnewswire.com/prnh/20150428/742592


Photo:http://photos.prnewswire.com/prnh/20150428/742592
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150428/742592
http://photoarchive.ap.org/
Kantar Media


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