bigbasket Ropes in Superstar Shah Rukh Khan as Brand Ambassador

bigbasket Ropes in Superstar Shah Rukh Khan as Brand Ambassador

BANGALORE, September 14, 2015 /PRNewswire/ --



Strategic Move to Accelerate bigbasket's Expansion Plans Across India 



India's largest online supermarket bigbasket unveiled a new and fresh brand identity
and announced superstar Shah Rukh Khan as its brand ambassador.



     (Logo:
http://photos.prnewswire.com/prnh/20150911/10130176 )




"bigbasket has grown at an unprecedented pace over the last couple of years. We've
added new business lines, expanded our product lines and added more cities to our roster.
Today, online grocery shopping is a way of life for lakhs of people in India and bigbasket
has become a household name. As we elevate our company into a new growth orbit, we felt it
apt to bring a versatile icon like Shah Rukh Khan on board as the brand ambassador to
propel us forward," said Hari Menon, CEO, bigbasket.



bigbasket is charting an aggressive growth path and is planning to expand into 50
non-metro cities by the end of this year. The company is now slated to launch a one-hour
express delivery shortly in all the cities it operates in, also to launch speciality
stores offering unique merchandise too. bigbasket had recently launched premium coffee
under its brand, and is all set to serve up few more exclusive products in the days to
come. bigbasket has also launched new versions of its mobile apps supporting Android and
iOS.



bigbasket offers convenient, one-stop online shopping for high quality, fresh products
at competitive prices delivered right to a customer's doorstep. With a catalog of over
15,000 products including fresh fruits and vegetables, grocery and staples, meats,
personal care, and home and kitchen products, bigbasket delivers everything a household
may need. With guaranteed on-time delivery, a guaranteed order fill-rate and a no
questions asked return policy, bigbasket is the preferred choice for today's grocery
shoppers.



About bigbasket 



bigbasket (Innovative Retail Conepts Private Limited) is India's largest online
supermarket with over 15,000 products from more than 1,000 brands. It was started in
Bangalore and subsequently expanded its operations to Mumbai, Delhi, Chennai, Hyderabad,
Mysore, and Pune. bigbasket's product categories include fruits and vegetables, grocery
and staples, bread, dairy, and eggs, beverages, branded foods, household items, personal
care, meat, and imported and gourmet products.



http://www.bigbasket.com




 
Media Contact  
Yadunandan K V 
yadu@avian-media.com 
+91-9900445543 
Avian - Media 


 





Photo:
http://photos.prnewswire.com/prnh/20150911/10130176


Photo:http://photos.prnewswire.com/prnh/20150911/10130176
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150911/10130176
http://photoarchive.ap.org/
Innovative Retail Conepts Private Limited


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