AllSaints SS16 New York Fashion Week Presentation

AllSaints SS16 New York Fashion Week Presentation

LONDON, September 8, 2015 /PRNewswire/ --



Taking New York Fashion Week as its backdrop, AllSaints documents and presents the
Spring 2016 collection on a street-cast collective of individuals, and eschews the
conventions of the catwalk in favour of casting, producing, shooting, editing and
releasing a film - all within seven days - that highlights the brand's ongoing commitment
to empowering real people. In real places. With real stories.



The resulting film, a short documentary entitled It's Up To You, is a love-letter from
the people of New York to their own city, and showcases AllSaints' SS16 ready-to-wear and
accessories collections as a modular wardrobe from which global individuals are inspired
to shape and curate their personal style, and in doing so, express their own identity,
lifestyle and creative voice.



Wil Beedle, Creative Director, comments "I feel strongly about AllSaints' collections
providing the catalyst for individual creativity, no matter who you are, where you're from,
or how you see the world. Everything's valid. What we present is a uniform without
uniformity. It's up to you."



AllSaints' Spring 2016 womenswear and menswear collections and accessories are to be
unveiled at a live presentation event on September 15 at a showroom in the Meatpacking
District, during which the It's Up To You film will be premiered and collection looks will
be showcased on cast members. The following day, on September 16, AllSaints will present
its very first wholesale presentation of women's and men's bags and women's shoes.



It's Up To You will be launched globally the following day on
http://www.us.allsaints.com
[http://www.us.allsaints.com/?utm_source=pr-newswire&utm_medium=press-release&utm_campaign=nyfw2015 ]
and across the brand's social media channels.




AllSaints

CONTACT: Fiona Collins +44(0)207-392-8130


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