Sanrio Hummingmint Creates Buzz in Denmark, with Its Limited-period Cafe Closing amid Great Fanfare!

Sanrio Hummingmint Creates Buzz in Denmark, with Its Limited-period Cafe Closing amid Great Fanfare!

TOKYO, Aug. 31, 2015 /PRNewswire/ --

- Hummingmint Cafe Also to Open in Japan in September for Limited Period! -

The LaUNDROMAT caFe in Copenhagen, Denmark, is where the Hummingmint Cafe was open for the limited period of August 7 to 21, 2015. The collaborative cafe was based on Hummingmint, a Scandinavian-born female fawn launched by Sanrio Co., Ltd., in 2014.

(Photo : http://prw.kyodonews.jp/opn/release/201508283064/)

The Hummingmint Cafe was opened with the hope that Hummingmint will be a bridge between children in Denmark and Japan and, at the same time, provide a kid-friendly cafe where children could spend time with their parents.

The cafe was decorated along the theme of Hummingmint, and the shelves, cushions, stuffed animals, etc. were all filled with Hummingmint. Its original pancakes were sold out. Many children -- both girls and boys -- visited with their parents to enjoy the pancakes and played with the stuffed animals.

The LaUNDROMAT caFe owner said: "This character is very cute. Her happy colors are perfect for my cafe. Since there are few kid-friendly cafes in Copenhagen, it has been an honor to take part in this new effort for children." It made us feel that the desire of our Hummingmint Cafe, to create time for parents and children to spend time together, came true as we heard his words.

Having achieved such popularity in Denmark, the Hummingmint Cafe is now slated to arrive in Japan in the middle of September, 2015, at La Maison ensoleille table (Tamagawa Takashima SC branch). As was the case in Denmark, the shop plans to decorate the interior with the cushions and stuffed animals, and also with Hummingmint.

Hummingmint is a female fawn who loves singing. She was born in the beautiful mint-green northern night. Her charm points are her little pink, heart-shaped nose tip and white heart-shaped spots. She is very gentle and full of curiosity, and lives with her friends, the birds & flowers.

http://www.sanrio.co.jp/special/hummingmint/

(Video: https://www.youtube.com/watch?v=R1nGoSRByA0)

Sanrio is a global lifestyle brand.

Best known is Hello Kitty, who celebrated her 40th birthday last year. Sanrio is a company created around the spirit of "Small Gift Big Smile." The smallest of gifts nurture the biggest of friendships.

SOURCE Sanrio Co., Ltd.

Sanrio Co., Ltd.

CONTACT: Yuta Ishii, Hummingmint Cafe Secretariat (in Dentsu PR), Tel. +81-3-5565-8937, E-mail: y-ishii@dentsu-pr.co.jp

Web Site: http://www.sanrio.co.jp/special/hummingmint/


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