Music India to Launch Camp-Fest -- The Ultimate College Festival Show

Music India to Launch Camp-Fest -- The Ultimate College Festival Show

MUMBAI, August 10, 2015 /PRNewswire/ --



With college festivals around the corner, Music India, amongst India's favorite music
channels, is all set to capture and enlarge the rage.



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Music India is launching a new program called Camp-Fest. The show celebrates the joy
of enjoying a great college-campus life and aims at becoming the ultimate go-to
destination for college students across India. It will focus on how young minds come
together to develop and integrate their college festival, an annual event, and become a
part of the larger culture adding to the college heritage.



For the show, Music India will tie-up with colleges across the country and cover their
annual events that will be telecast as half hour episodes on the channel. Each episode
will cover one college festival, filming the events, activities and competitions that take
place during the course of the entire fest. The cultural fest will be heavily promoted
across television and digital properties of the channel.



The whole purpose of coming up with this show is to give a boost to the college
students for the active initiative that they undertake as a part of these college
festivals. With a lot of college events coming up in the succeeding months, college
students can tune in to Music India and stay updated about the latest buzz around these
fests.



Elaborating about the show, Nisha Chothani - Director at Media Worldwide - says, "It's
a large part of college life, perhaps the first attempt in their adult life by students to
organize, participate, set rules, choose what works, have fun and be responsible at the
same time, the pride on the successful delivery of the festival can be exhilarating for
the organizers and the participants both. Our show aims to provide a window to their sense
of pride, joy and achievement to a national audience. This is a fun show, it will showcase
the competitive spirit of the participants and the organizing complexities of college
festivals."



To begin with, the channel has tied-up with Podar College as the official music
partner for its annual college festival 'Enigma' for 2015. The fest was scheduled through
6th August to 9th August 2015.



With a unique theme every year, Enigma attracts large number of participants. This
year's theme is based around the concept of 'Mythology' with some great events lined up
for the participating colleges. The theme will witness the coming together of three
distinguished Mythologies - Egyptian, Greek and our own Indian Mythology.



Podar College, that ranks as one of the best educational institutes in Mumbai, has
been adjudged as the 'Best College For Cultural Activities' has been the winner of the
Youth Fest organized by the Mumbai University for the past three years and has won this
title 25 times in 45 years.



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About Media Worldwide:  



Media Worldwide Limited has three music channels in its bouquet - Music India, Sangeet
Bangla and Sangeet Bhojpuri. The company will soon be launching its fourth channel -
Sangeet Marathi. While Music India comprises of programs that spin around the Bollywood
industry, the other two are regional channels. Music India brings latest Hindi film songs
to the audiences and is famous for its showcase of retro songs. Sangeet Bangla has grown
to be number one Bengali music channel in the country featuring some of the best shows
about Bengali cinema like Howrah Bridge, Tumi Je Amar, Nonstop Hits, and more. It has a
strong viewership base from around the country. Sangeet Bhojpuri is a 24-hour Bhojpuri
channel showcasing Bhojpuri language music and movie content that caters to the
Bhojpuri-speaking audience.




 
Media Contact 
Mansi Tambewagh 
mansi.tambewagh@mediaworldwide.in 
91-9867259259 
Manager Alliances - Media & Entertainment 
Music India 


 





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Photo:http://photos.prnewswire.com/prnh/20150810/10128409
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Photo:http://photos.prnewswire.com/prnh/20150810/10128409
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Media Worldwide Ltd


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