Multi-Platinum Recording Artist Ariana Grande Introduces Her First Fragrance, ARI by Ariana Grande

Multi-Platinum Recording Artist Ariana Grande Introduces Her First Fragrance, ARI by Ariana Grande

Partnering with LUXE Brands, Ariana Grande launches her first fragrance to hit prestigious department stores nationwide September 2015

NEW YORK, Aug. 19, 2015 /PRNewswire/ -- Actress and internationally acclaimed recording artist Ariana Grande announces her signature scent, ARI by Ariana Grande. The megastar's highly anticipated first fragrance, in partnership with LUXE Brands, is set to take over prestigious retailers globally this September.

http://photos.prnewswire.com/prnvar/20150819/259721

Grande's rise to success is marked with a double-platinum album, two Grammy nominations and the honor of having the most Top 10 singles in 2014. But it's her powerhouse vocals, genuine personality and distinct, unapologetic style that endear her to over 39 million Instagram followers and 31 million Twitter followers. Her confidence and willingness to share her passions with fans have made her one of the most influential musicians of her generation. With the release of her first-ever fragrance, ARI by Ariana Grande, she is poised to establish herself as a powerhouse in the beauty industry.

ARI by Ariana Grande is a genuine and intimate statement by Grande through scent, embodying her unique character and style. Hints of unexpected playfulness appear throughout the fragrance story, reminding fans to embrace their flaws and celebrate their differences. Personally crafted by the star, each element is authentically Ariana, captivating her flirty fashion sense, bubbly personality and energetic stage presence. With the launch of ARI by Ariana Grande, the starlet will share her individuality with her fans in a new way.

"I love fragrance, it is something I have been obsessed with all my life. As a fragrance debut of my very own, I really wanted it to be personal, that's why I named it ARI," says Grande. "I love everything about it. It is so fun and true to me. The scent is sweet, yet sexy, with some surprises underneath."

As an industry leader, the prestige beauty company LUXE Brands welcomes ARI by Ariana Grande as the first celebrity fragrance to join their portfolio of world-renowned beauty brands.

"We are thrilled to have partnered with such an influential and exciting artist like Ariana Grande; we confidently anticipate this will be one of the most successful launches in the company's history," says Tony Bajaj, president and chief executive officer of LUXE Brands.

Together, Designer Parfums and LUXE Brands will launch Ari by Ariana Grande concurrently in the U.S. and top international markets.

"We are very excited to be a part of Ariana's debut fragrance and we know it will resonate with fans worldwide," says Dilesh Mehta, chief executive officer of Designer Parfums.

THE CAMPAIGN
LUXE Brands partnered with creative agency BBH (Bartle Bogle Hegarty) Los Angeles to produce a fresh and stylish 360° advertising campaign, to capture the essence of ARI by Ariana Grande. Inspired by the timeless glamour of Old Hollywood, the campaign takes a twist on classic elements while injecting the energy of Grande's playful spirit. "We wanted to reflect Ariana's personality, to create something that felt charming and fun and even a bit campy, something her fans will enjoy and be able to laugh along with," said BBH Creative Director Josh Webman.

The stunning visuals perfectly capture Grande's alluring charisma, while also incorporating her authentic quirky personality, further strengthening the fragrance's message to celebrate what makes you unique.

THE FRAGRANCE
The luscious fragrance opens with a mixture of fruits inspired by Grande's effervescent personality. The bright top transforms into a feminine bouquet of soft flowers, unexpectedly spun with marshmallow, creamy musks and blonde woods, capturing Ariana's romantic and sensual nature.

Top
Crispy Pear, Pink Grapefruit and Juicy Raspberry

Heart
Soft Muguet, Rose Buds and Vanilla Orchid

Drydown
Marshmallow, Creamy Musk and Blonde Woods

THE DESIGN
Stunning from every angle, the ultra-feminine bottle design is beautifully crafted with signature design queues. Highlighted by its faceted gem-like shape and rose gold accents, the bottle evokes sophistication, grace and elegance. For an added wink of surprise, the bottle includes a plush removable white Pom Pom as a playful nod to the many facets of Grande's vivacious and dynamic style. For a sparkling touch, the bottle glows with a tint of blush pink from the fragrance.

The carton complements the modern feel of the bottle, while keeping it both, upscale and fresh with its classic colors and finishes. Trimmed with a gold art deco pattern, the lavender carton features timeless black and white portraits of Ariana - one image reveals Ariana's beautiful glam style, while the other visual captures her fun and flirty confidence. The fragrance name is uniquely inlayed atop the image in a matching lavender font - Ariana's favorite color. Added for personal flair, Grande's handwritten signature lovingly appears at the top of each carton.


THE PRODUCTS

Eau de Parfum Spray, 3.4 fl. oz./100ml $59.00

Eau de Parfum Spray, 1.7 fl. oz./50 ml $49.00

Eau de Parfum Spray, 1.0 fl. oz./30ml $39.00

Body Lotion, 6.8 fl. oz./200 ml $20.00

Hair Mist, 5.0 fl. oz./150 ml $20.00

Eau de Parfum Rollerball, .34 fl. oz./10 ml $20.00

Coffee Scrub, net wt. 5.3 oz./150 g $20.00
All prices are manufacturer's suggested retail prices in US dollars.

Available September 2015 in the US at Macys, Ulta, Bonton, Lord & Taylor and Stage, and in Canada at Shoppers Drug Mart.

For more details, visit: www.arianagrandefragrances.com

ABOUT ARIANA GRANDE
Within less than a year, ARIANA GRANDE captured #1 on the Billboard Top 200 twice--first with her Republic Records debut Yours Truly and also with its 2014 follow-up My Everything. Yours Truly yielded the game-changing pop smash "The Way" featuring Mac Miller, which went double-platinum, landed in the Top 10 of the Billboard Hot 100, and seized #1 on the iTunes Overall Top Songs chart. Meanwhile, the platinum-selling My Everything garnered a Grammy Award nomination for "Best Pop Vocal Album" and spawned the five-time platinum hit "Problem" featuring Iggy Azalea. Upon the single's release, ARIANA became "the youngest woman to debut with over 400K sold first-week", while the song ranked as the 5th "highest digital song debut for a female artist" and 9th highest ever. Moreover, it debuted at #1 in 85 countries, topping the iTunes Overall Top Songs and Pop Songs charts for four weeks. During release week, My Everything was #1 on Spotify as ARIANA personally rose to #1 on Billboard's Artists 100 chart. She also became the first woman in history and the first artist since Michael Jackson to simultaneously have three songs--"Problem", "Break Free" featuring Zedd, and "Bang Bang" with Nicki Minaj and Jessie J--in the Top 6 of the Digital Songs Chart. "Bang Bang" went platinum and was Grammy-nominated for "Best Pop Duo/Group Performance."

In 2013, she was named "Best New Artist" at the American Music Awards. Other accolades followed with ARIANA winning "Favorite Breakout Artist" at the People's Choice Awards 2014, the "Young Influencer Award" at the iHeartRadio Music Awards, the "Radio Disney Chart Topper Award", "Choice Female Artist" and "Choice Single" "Problem" at the 2014 Teen Choice Awards, and more. At the 2014 MTV VMAS, "Problem" was named "Best Pop Video" as well.

ABOUT LUXE BRANDS
LUXE Brands is a prestige beauty company with a portfolio of brands distributed in over 70 countries. The company launched the JOY FOREVER fragrance in North America in 2014, reinvigorating the renowned JEAN PATOU fragrance brand, which includes the extraordinary classic scents, JOY, 1000, and Sublime. The company's growing beauty portfolio includes, top dermatologic skincare brand DDF, and a newly signed licensing agreement to develop a fragrance portfolio under renowned sun care brand Hawaiian Tropic. In May 2015, LUXE Brands also acquired Frederic Fekkai in a joint venture with Designer Parfums, forming Fekkai Brands, LLC, and in September 2015 it will launch the highly anticipated Ariana Grande fragrance.

Photo - http://photos.prnewswire.com/prnh/20150819/259721



SOURCE LUXE Brands

Photo:http://photos.prnewswire.com/prnh/20150819/259721
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150819/259721
http://photoarchive.ap.org/
LUXE Brands

CONTACT: Coburn Communication, Chelsea Simmons, 212.536.9825, Chelsea.Simmons@CoburnWW.com


-------
Profile: intent