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International Entertainment News

Thursday, March 12, 2015

Irish Retailer Launches Irish Home Shopping Channel TISTV

Irish Retailer Launches Irish Home Shopping Channel TISTV

DUBLIN, March 12, 2015 /PRNewswire/ --



The Irish Store launches pilot episode of TISTV ahead of US cable launch



TheIrishStore.com [http://www.theirishstore.com?aff=pr ], today announces the launch
TISTV - a home shopping channel showcasing the very best in Irish clothing
[http://www.theirishstore.com/irish-clothing-1/?aff=pr ], jewelry
[http://www.theirishstore.com/irish-jewelry/?aff=pr ] and homeware.
[http://www.theirishstore.com/irish-gifts-for-the-home/?aff=pr ] A one hour pilot episode
is being made available online today, with a full channel launching on North American
cable networks later in the year.



Viewers in the USA and Canada will be able to purchase items featured on the channel
on TheIrishStore.com [http://www.theirishstore.com/?aff=pr ] or on a free phone number 24
hours a day.



Lulu O'Sullivan, founder of TheIrishStore.com [http://www.theirishstore.com/?aff=pr ]
says this was an obvious next step in the company's communications strategy "Our customers
have been clear, they have told us they love the photos, descriptions and videos on our
website - but they would like more - more details, more video content, and more product
information. So we have answered their wishes with TISTV!"



Lulu, one of Ireland's leading female entrepreneurs, continues "TISTV lets the people
behind The Irish Store tell their stories. In this pilot episode you can see everyone from
the potter in Fermanagh to the pewter maker in Mullingar showing how they craft their
goods, and our two lovely hosts Sue and Ciara discuss each featured product in detail."



This one hour pilot is launched just ahead of Saint Patrick's Day on March 17th. Lulu
adds "First we wanted to test the concept with this pilot. From this we will refine the
idea before we go in to full time production later on in the year - feedback from the
worldwide Irish community would be greatly appreciated!"



TheIrishStore.com is finalising deals with networks in the USA and Canada and is set
to launch a full-time channel on October 1st.



For more details on this project, or anything to do with TheIrishStore.com, please
contact:



Lulu O'Sullivan, CEO & Founder, The Irish Store



Email lulu@theirishstore.com or call (USA Toll Free) +1-800-707-5037 or
+353-1-861-1590



http://www.theirishstore.com/tistv?aff=pr



Clothing on TheIrishStore [http://www.theirishstore.com/irish-clothing-1/?aff=pr ]



Jewelry on TheIrishStore [http://www.theirishstore.com/irish-jewelry/?aff=pr ]



Homeware on TheIrishStore
[http://www.theirishstore.com/irish-gifts-for-the-home/?aff=pr ]




TheIrishStore.com


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