Chegg Brings Ed Sheeran To University Of Central Florida For Behind-The-Mic Music Session

Chegg Brings Ed Sheeran To University Of Central Florida For Behind-The-Mic Music Session

Biggest names in entertainment including Imagine Dragons and Jupiter Ascending tap Chegg to engage with millennials

SANTA CLARA, Calif., March 2, 2015 /PRNewswire/ -- Chegg, the Student Hub, today announced University of Central Florida as the winner of the #EdOnCampus social media contest. As the winner, UCF will host this year's Grammy performer and nominee Ed Sheeran on campus for a day. During his visit, Mr. Sheeran will host an intimate master music class, share stories and life lessons from his career, perform a live acoustic set, and explain the creative process behind his songs.

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"Ed loves to interact with his current fans and reach new fans, and he is looking forward to spending time with the students at UCF," said Louis Messina, Founder of The Messina Group. "This has been a great partnership to help Ed reach and engage with students. It's great that Ed is part of a project that puts students first and gives them opportunities to learn and gain unique experiences."

The #EdOnCampus contest, which launched in late January, was open to all college and high school campuses nation-wide, who entered to win a chance for Ed to perform at their school and receive a $10,000 grant for their music department from Chegg. In just one month, nearly a quarter of a million votes were cast - over 225,000 - by students representing 8,219 schools. Overall, the campaign generated a total of 65 million social media impressions.

"Millennials are the largest generation today, but one of the most difficult demographics to reach," said Mitch Spolan, EVP of Brand Partnerships at Chegg. "Chegg knows how to create genuine connections between millennials and brands because we understand them better than anyone."

The #EdOnCampus campaign represents just one of the unique ways today's top entertainment brands are engaging with millennials online and offline through Chegg. This past month alone, Chegg partnered with Imagine Dragons to send one lucky student to Las Vegas for a VIP concert and was tapped by the newly-released film Jupiter Ascending to help generate buzz by giving away free movie tickets and swag.

To learn more about the contest and winning school, visit: http://play.chegg.com

About Chegg
Chegg puts students first and is proud to have saved students and their families more than $500 million in 2014 alone. As the leading student-first connected learning platform, Chegg's Student Hub makes higher education more affordable and more accessible, all while improving student outcomes. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG. For more information, visit www.chegg.com





About Ed Sheeran
Ed Sheeran is a 6-x GRAMMY nominated, multiplatinum singer/songwriter. At only 24 years old, the British artist has already become a global phenomenon. His latest album "x" (pronounced multiply) has gone to #1 in 14 countries around the world, including the United States and his native United Kingdom, where it was both the biggest and fastest selling album of 2014. "x" - which was nominated for Album of the Year at the 57(th) Annual GRAMMY Awards and recently won Best British Album at the 2015 BRIT Awards - features back-to-back platinum hits "Sing" and "Don't" as well as the current single "Thinking Out Loud," which has also been certified platinum and is shaping up to be the biggest of Sheeran's already stellar career. An acclaimed live performer, Sheeran has played countless sold out shows all over the globe, including a 3-night stand at New York City's Madison Square Garden and 4 nights at London's O2 Arena. This summer will see him perform biggest headlining shows to date - 3 sold out nights at London's Wembley Stadium. For more information, please visit www.edsheeran.com.



About The Messina Group/AEG Live
TMG is a partner of AEG Live, one of the top live entertainment companies in the world. AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance. AEG Live is comprised of touring, festival, broadcast, and special event divisions, fifteen regional offices and owns, operates or exclusively books thirty-five state-of-the-art venues. The current and recent concert tour roster includes artists such as Taylor Swift, Ed Sheeran, Jake Owen, Hunter Hayes, Alicia Keys, Bruno Mars, Bon Jovi, Cher, Enrique Iglesias, Jennifer Lopez, Justin Bieber, Kenny Chesney, Paul McCartney, and The Who. The company is also currently producing residency shows at The Colosseum at Caesars Palace in Las Vegas including Celine Dion, Rod Stewart and Shania Twain and is the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las Vegas. AEG Live is also the largest producer of music festivals in North America from the critically acclaimed Coachella Valley Music & Arts Festival to Stagecoach Country Music Festival and New Orleans Jazz & Heritage Festival. www.aeglive.com

About Imagine Dragons
Formed in 2009 and featuring lead vocalist Dan Reynolds, guitarist Wayne Sermon, bassist Ben McKee, and drummer Daniel Platzman, Imagine Dragons earned a grassroots following by independently releasing a series of EPs. After Alex Da Kid signed them to his KIDinaKORNER/Interscope label, the band made its major-label debut with the release of Continued Silence, a 2012 EP featuring the 2x platinum breakthrough single "It's Time."Night Visions arrived later that year and Imagine Dragons found themselves on a skyward trajectory that saw the album debut at No. 2 on the Billboard Top 200 Albums chart, sell nearly four million copies worldwide, and became the No. 1 album on Spotify Worldwide for 2013. Night Visions' second single, the 9x-platinum "Radioactive," hit No. 1 on the Billboard Rock chart and earned the band a 2014 Grammy for "Best Rock Performance." It is the best-selling rock song in U.S. digital history. The third single, "Demons," hit No. 1 at Alternative and Top 40 radio, and has sold 3.9 million copies in the U.S. The band has sold more than 27 million tracks worldwide and has surpassed one billion streams on Spotify.

About Jupiter Ascending
Jupiter Ascending, an original science fiction epic adventure written and directed by Lana and Andy Wachowski (The Matrix trilogy), premiered on February 06, 2015. The film stars Channing Tatum (Caine Wise) and Mila Kunis (Jupiter Jones) and was produced by Award-winning producer Grant Hill.

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SOURCE Chegg

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Chegg

CONTACT: Victoria Butler, SutherlandGold Group for Chegg, chegg@sutherlandgold.com, 415-848-7178

Web Site: www.chegg.com


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