British Based Big Data Science Recommender Engine Company's Fast Success in the International Market

British Based Big Data Science Recommender Engine Company's Fast Success in the International Market

LONDON, March 2, 2015 /PRNewswire/ --



ImpressTV Limited, a leading expert of real-time content recommendations on any
device, has acquired the entertainment-based recommender system business line from Gravity
R&D and dictates a rapid growth by welcoming Sentiance as a key partner for mobile.



ImpressTV, a fast-growing international recommender engine company, with many
recognized clients from all major TV platforms - including CenturyLink, Magyar Telekom,
SaskTel and Ivi.ru -, acquires Gravity R&D's division for TMT markets, while Gravity R&D
continues to operate in the field of online recommendations, mainly for internet
companies.



(Logo:
http://photos.prnewswire.com/prnh/20150302/731815 )




(Photo:
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Directors of ImpressTV Andy Brown (former CEO of BT Rich Media) and Mark Anderson
(former Global GM of Solutions and Services at Altech Multimedia) highlight the reasons
for the acquisition as follows:



"We had a very successful business partnership with Gravity R&D before the acquisition
and are confident that we have procured one of the most innovative technical teams in the
field of recommendation engine technologies as well as a team who have been specializing
in the various needs of the telecommunication industry for many years now," says Anderson.



Andy Brown adds about ImpressTV's technology: "Our scientific and viewer-centred
approach is able to outperform what other vendors provide in the market - we also provide
an effective metadata and content-centred approach. Our main approach is to find those
almost undetectable similarities and differences among contents, which could not be
accurately defined with tagging, but can be specified by understanding people's tastes,
which is a somewhat dynamic variable even within the same person."



Besides the acquisition, ImpressTV also announces an exciting partnership with
Belgium-based Sentiance (formerly Argus Labs). Specialising in contextual data analysis
derived from sensors within mobile devices, Sentiance have chosen to work with ImpressTV
exclusively, closely linking both company's contextual techniques.



"ImpressTV showed a strong understanding of our technology and they clearly
demonstrated the best recommendation system that we evaluated. In partnership we will
deliver the next generation of products globally on mobile platforms," said Sentiance
founder Filip Maertens.



ImpressTV's Andy Brown added: "Bringing users moods together with recommendations was
a logical next step for us, building on our already world-class behavioural-based
algorithm family. Combining the two products creates a remarkable solution for mobile
platforms."



ImpressTV



ImpressTV provides personalized recommendations, targeted advertising, data analytics,
predictive analysis and audience measurement reporting within the television and
entertainment space. The company's mission is to provide an integrated set of tools and
products that are highly compelling to both Operators and their consumers. ImpressTV is
privately financed by highly experienced business leaders within the UK, and has offices
in the UK, in Hungary and in the United Arab Emirates. For more information, please visit
http://impresstv.com



Contacts



Investors & Management:



Andy Brown, Director, andy.brown@impresstv.com



Marketing & PR:



Eniko Hatos, Marketing Manager, eniko.hatos@impresstv.com






Photo:
http://photos.prnewswire.com/prnh/20150302/731815



http://photos.prnewswire.com/prnh/20150302/731815-a


Photo:http://photos.prnewswire.com/prnh/20150302/731815
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150302/731815-a
http://photoarchive.ap.org/
ImpressTV

CONTACT: +36 70 443 4075


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